You’re struggling to connect with prospects. What are the best ways to engage them?

You should always be using multichannel outreach, always! Sales reps should pay attention to open rates, reply rates, and how people react to different posts on LinkedIn. For example, check what content prospects are liking and commenting on. Try to start honest conversations and be human.

Utilizing multiple channels in sales prospecting, such as email, social media, video, text, and direct mail, significantly broadens your reach and enhances engagement by aligning with the diverse preferences of your prospects. Personalization within these channels elevates this strategy further, transforming generic outreach into memorable, trust-building interactions.

It is extremely vital to reach prospects through multiple channels: 1. Use WhatsApp to present and share a demonstration or testimonial video. 2. Send an email for detailed benefits and relevant case studies. 3. Calls to gauge interest and give demonstrations. 4. Use LinkedIn for industry articles, current posts, rewards, or achievements to spark icebreaker conversations. 5. For personalised demos, attend industry gatherings in person. 6. Send follow-ups and thank-you notes by SMS, WhatsApp, or phone calls. 7. Final call to answer questions and negotiate offers.

L'utilisation de plusieurs canaux de communication est essentielle pour une prospection commerciale efficace. Se limiter à un seul canal, comme l'e-mail ou les appels téléphoniques, peut considérablement limiter votre portée et votre efficacité. Cela est dû au fait que différents prospects ont des préférences variées quant à la manière dont ils souhaitent être contactés et engagés. Pour maximiser l'impact et élargir votre portée, je vous conseille d'adopter une approche diversifiée incluant Linkedin par exemple.

I've always found the best way to engage with a prospect is to truly have the desire to learn more about them. Who, what, when, where, why, and how?

This is what I truly enjoy as it builds our knowledge and experience. 1. Identify the Prospect: Determine the key decision-maker within the business you’re targeting. 2. Understand the Business: Research the prospect’s business model, products, services, and market positioning. 3. Analyze Competitors: Look into the prospect’s competitors and their market strategies. 4. Gather Market Insights: Study the latest trends and challenges in the market relevant to the prospect’s industry. 5. Social Media Scan: Review the prospect’s social media presence for recent activities, interests, and customer interactions. 6. News and Publications: Check for any recent news articles or press releases about the prospect’s company.

Si un cliente potencial detecta que no te has molestado en investigar sobre el o su empresa, automáticamente te va a descartar en su cabeza. A las personas nos gusta que se interesen por nosotros de forma genuina.

Taking the time to understand a prospect's unique challenges and interests can transform an outreach from cold to warm in an instant. I've found that diving into their recent publications and social media activities not only helps in tailoring the conversation but also sparks genuine connections. It’s all about making meaningful interactions that resonate.

Et surtout, vous devez savoir qui est votre prospect. Utilisez ChatGPT pour définir votre persona. Posez la question "Pose moi des questions pour définir mon persona" à ChatGPT et le tour est joué !

Analyze their structure, values, investments, and recent events (go to their website, setup google alerts, go through their social media, etc). Use platforms like Sales Navigator. It reveals hiring trends and departmental focuses, aiding in product-market fit. Utilize filters to pinpoint decision makers and leverage shared connections for insights. Sometimes, a champion within the company can be instrumental in closing deals, regardless of their title. In my experience, if you start a conversation by offering solutions and showing in-depth knowledge of the company, you usually get the meetings and close the deal.

Delivering real value from the get-go sets us apart as partners in their success, not just vendors. It's all about understanding and addressing their needs. This is how we earn trust and interest, one insightful conversation at a time

To engage prospects effectively, personalise your approach by understanding them, their role, the organisation, and their industry. Incorporate a multichannel approach, focusing on making meaningful connections, and delivering value, rather than just selling your service. Show genuine interest in them and their needs to build rapport and trust.

🌟 Offrez de la valeur avant de demander 🌟 Avant d'envoyer ce mail ou ce DM, posez-vous cette question : "Qu'est-ce que j'apporte vraiment à mon prospect ?". L'ère du "Je vends, tu achètes" est révolue. Aujourd'hui, c'est l'apport de valeur qui ouvre les portes 🚪 ➡️ Informations cruciales pour leurs défis ➡️ Ressources qui illuminent leurs projets ➡️ Opportunités uniques pour leurs ambitions

Lead with Value is a strategic approach in sales and marketing where the focus is on providing value to the customers first,before asking anything in return.This can involve offering valuable information,solving problems,or addressing needs that the customer may have.It's about building trust,establishing credibility,and showing genuine interest in the customers well being which can ultimately lead to stronger relationship and increased sales.

Certain that you must have something valuable to offer your prospect and be convinced of its value. There is no sense in presenting something that you would not buy if you were the prospect

Indagar por dónde está creciendo el negocio haciendo investigación previa y utilizando preguntas gancho para confirmar lo que se investigó u obtener lo deseado

Use "how" or "what" questions as opposed to "why" questions when asking open-ended questions. "Why" elicits an emotional response that they might defend, versus "what" is more collaborative in nature. Small change, but framing is everything. Example... Instead of: "Why did you choose that solution?" Use: "What caused you to choose that solution?"

Questions ouvertes oui. Mais surtout une approche courte claire et concise ; surtout si c'est par E-mail ou Linkedin. Et pour terminer, une question qui appuie sur un point de douleur de votre prospect. La question doit le faire réagir !

La phase de découverte est un moment clé dans la méthode commerciale. Je dirai même la plus importante. Lors de cette phase de découverte, il est primordial d’adopter une écoute active qui montrera au prospect qu’on le comprend sans le juger. Alors, il se sentira en confiance et pourra se livrer davantage.

A principal característica que um vendedor de, ou deveria ter, é capacidade de ouvir. A plicando o velho e batido jargão de que temos dois ouvidos e apenas uma boca, naturalmente devemos ouvir mais do que falar. Das técnicas de vendas, especialmente o SPIN Seling, que se baseia em preguntas na abordagem e negociação, as perguntas abertas são o alicerce dessa ferramenta.

Prompt follow-ups are the heartbeat of effective engagement. They show we value their time and our potential partnership. Whether it's further insights or a simple check-in, every touchpoint counts.

Follow up promptly is crucial in sales and can significantly impact your success rate. Here are some tips for effective follow ups:- -Set expectations. -Use Technology. -Be time specific. -Provide Value. -Track and Analyse -Be polite and calm

Quem te disse que o cliente não quer falar com você. Só porque vc enviou 2 Whatsapp, ligou uma vez e mandou um email e ele não te respondeu, quer dizer que não quer falar com você? Para disso. Em vendas nunca achamos nada, pois o cliente muda de opinião como uma chuva que vem no verão.

Un suivi efficace = clé du succès 🗝️ Après le premier contact, montrez à vos prospects que vous tenez à eux. Un mail de remerciement, un article utile ou une invitation à discuter peuvent transformer l'intérêt en engagement concret. ➡️ Démontrez votre professionnalisme et votre intérêt ➡️ Renforcez votre proposition de valeur ➡️ Guidez-les vers l'étape suivante en douceur Comment assurez-vous un suivi qui marque les esprits sans être intrusif ? Vos stratégies de suivi préférées ? Discutons-en ici 👇🔄

There are various methods to approach follow-up, especially when taking into account that there are currently prospects who want to make the decision alone. That is, they do not answer, but they asked for information from several companies and they want to feel that they decide. A useful way is to intervene in that decision-making process, sending relevant information that contributes to why we are their best option.

La empatía es la mejor manera de conectar con el cliente, por eso la escucha activa para comprender el dolor y problema que tiene tu cliente ideal es la mejor forma de empatizar y respectivamente entregar valor con el producto o servicio que ofrecemos.

Na Cadência de conexão, ou seja, quando você já se conectou com o Lead, precisamos encontrar algo em comum com o cliente. Pode ser um local em comum, uma cidade, uma faculdade que estudaram, um produto legal que você viu no site dele. Qualquer coisa. A boa execução do Rapport é uma das principais características de um bom vendedor, quando o estudamos profundamente.

Understand who you're talking to the higher up you go the less talk time you have - if you're talking to "head's of, C-level, GM's and VP". Get to the point quickly: Value proposition first, credibility second and everything else comes after that. Such as "We'll help you drive higher revenue with better conversion and a high rate of qualification - we work with your competitor x,y and z and they've achieved A,B and C with us."

Storytelling works in sales because prospects can identify themselves better when you tell them about events that you yourself went through, someone close to you or a previous client, something that allows them to identify themselves or that is familiar to them.

Alguna otra herramienta a considerar para la prospección es Lusha, ya que puede ayudar a conectar directamente con el tomador de decisiones.