You're passionate about social impact. How can you ensure your message resonates with all stakeholders?

To put it in simple words, it can be advantageous for those addressing the social impact to understand properly about their team, what kind of persons they are, what are their beliefs etc. Use the power of storytelling to showcase what difference social impact can bring in society. Stress personal stories and achievements to inspire an emotional response. You can discuss the increasing proportion of sustainable business in the market with your colleagues who care about the company's finances. When speaking to other colleagues, emphasize how good your company is towards the community by supporting the social impact cause as a whole. Attempt to establish really connect with the team with authenticity!

First consider why stakeholders matter. Because they're the people that have a legitimate interest in your business, albeit each one with their own perpective. Then consider that any big initiative needs the best efforts in terms of team, resources and support to be successful. And those of true social impact are among the biggest ones. And last but not least remember that your best chances of lasting success lays aligned with your organization purpose and culture. So to make the impact you envision you need all your stakeholders truly on board, by aligning it with their legitimate interest. The best way to encompass all this is to make your initiatives do good while they help everybody do well, by design, not by coincidence.

Escolha um público-alvo e entenda suas dúvidas sobre impacto social. É muito difícil entender as necessidades de todos e se comunicar de forma genérica. Focar em um nicho facilita a priorização do conteúdo da mensagem e estabelecer um relacionamento mais profundo. Tentar alcançar a todos e todas as necessidades, tornará sua comunicação genérica e dificulta a construção de confiança.

To ensure your message resonates with all stakeholders, emphasize shared values and the tangible benefits of social impact initiatives. Highlight the alignment between your organization's mission and the stakeholders' interests, whether they are investors, employees, customers, or community members. Use clear, relatable examples to illustrate the positive outcomes and foster a sense of collective responsibility and pride. Engaging storytelling, transparency, and regular updates can build trust and encourage collaboration. By demonstrating how your social impact efforts create value for everyone involved, you inspire commitment and support across the board.

Humans remember stories 22x more than data! And a study presented at the Jepson School of Leadership Studies Research Symposium found that the inclusion of a personal story in a fundraising appeal influenced the willingness to donate, particularly among higher-income individuals. The stories you share are creating heroes. These are the people working to overcome the odds that have been stacked against them to deal with having no food, a chronic illness or a vision for a cleaner environment. And your donor gets to help them in their hero journey! *Pro tip: Focus on the story of ONE individual. When you focus on many (hundreds, thousands, or even more), rather than a single person, your audience can become overwhelmed.