You're navigating a networking event. What pitfalls should you steer clear of in Business Networking?

Networking events can be a treasure trove for new impactful connections, customers and opportunities, but there are some key pitfalls to avoid. One major misstep is overselling. Nobody likes feeling like they're a target in a sales campaign. Instead, focus on genuinely connecting with people. Ask about their interests, listen to their challenges, and share relevant insights without pushing your agenda. For example, share a story about how you solved a similar problem using innovative technology instead of pitching your latest software. This approach builds trust and positions you as a valuable resource rather than just another salesperson. So, remember: connect first, sell later.

Be genuinely interested in the other person. There's times where you and the other person will hit it off so well that work comes in only later in the conversation. Some people prefer to get straight to the point as well, and it all depends on the type of networking event and timing.

Here are 3 specific ways to engage others at a networking event: (1) Ask Open-Ended Questions "Can you tell me more about the projects you’re currently working on? What are you most excited about?" (2) Invite Others to Share "I’d love to hear your perspective on this. How do you approach similar challenges in your field?" (3) Summarise and Transition "So, you’ve successfully implemented [insert topic]. That’s impressive. What’s next for your team?"

Imagine this: You're interacting with professionals at a bustling networking event. The key? Skip the monologue. Too often, it's natural for people to dominate the conversation with lengthy talks about themselves. Networking should be a balanced dialogue. Instead of droning on about your achievements, ask open-ended questions. For instance, "What exciting projects are you working on?" or "How did you get started in your industry?" This approach makes the conversation engaging and provides insights into how you can offer value. Remember, networking is about building relationships, not just showcasing your resume.

Yes, avoid getting on your phone and shifting your eyes around the room while the person is talking. If you are waiting for an important call, mention to the person you're engaging with that you are waiting for an important call and that you aren't trying to be rude, but then still don't keep looking at your phone. If it rings, then you both know. Looking around the room shows disinterest, but if you are looking for someone that mention that as well or excuse yourself, it is better than staying there disengaged.

Did you know that Follow Up is one of the weakest areas of "The Networking Step By Step Process" People either don't do it OR they do it badly. My Top Follow Up Tip is do it within 24 Hours. The longer you leave it the less impact it has, peoples memories are short. There is a Myth that doing it quickly is too salesy, but it is not. I start the process at the event itself, it filters out time wasters, and stops "message ping pong" later. People are expecting to hear from me because we agreed on a certain action.

Avoid monopolizing conversations and overly self-promoting. Steer clear of being overly aggressive or desperate. Don't forget to listen actively and engage genuinely. Avoid neglecting follow-ups or failing to show appreciation. Maintain professionalism; avoid inappropriate topics. Respect personal space and boundaries to foster meaningful, respectful connections.