You're looking to improve your retail sales. What's the best way to use new technology?

1 Use mobile devices

Mobile devices can help you create a seamless and personalized shopping experience for your customers. You can use them to provide product information, reviews, recommendations, and discounts on the spot. You can also use them to check inventory availability, process payments, and collect feedback. Mobile devices can also help you communicate with your customers before, during, and after their visit, through email, SMS, or social media.

2 Use digital signage

Digital signage can help you attract and engage your customers with dynamic and interactive content. You can use digital signage to display promotions, offers, testimonials, and social proof. You can also use digital signage to create a sense of urgency, scarcity, or exclusivity, by showing countdown timers, stock levels, or limited editions. Digital signage can also help you educate your customers about your products, services, or values, by showing videos, tutorials, or stories.

3 Use analytics and AI

Analytics and AI can help you understand your customers better and offer them more relevant and personalized solutions. You can use analytics and AI to track and analyze your customers' behavior, preferences, and feedback. You can also use analytics and AI to segment your customers, predict their needs, and tailor your marketing and sales strategies accordingly. Analytics and AI can also help you optimize your pricing, merchandising, and layout, by testing and measuring different variables.

4 Use e-commerce and omnichannel

E-commerce and omnichannel can help you expand your reach and convenience for your customers. You can use e-commerce and omnichannel to offer your customers multiple options to browse, buy, and receive your products. You can also use e-commerce and omnichannel to create a consistent and seamless experience across different channels, platforms, and devices. E-commerce and omnichannel can also help you integrate your online and offline data, inventory, and loyalty programs.

5 Use augmented reality and virtual reality

Augmented reality and virtual reality can help you create a more immersive and memorable experience for your customers. You can use augmented reality and virtual reality to showcase your products in realistic and engaging ways, allowing your customers to try, customize, and compare them. You can also use augmented reality and virtual reality to enhance your storytelling, branding, and entertainment, by creating virtual environments, scenarios, or games.

6 Use social media and influencers

Social media and influencers can help you build trust and loyalty with your customers. You can use social media and influencers to showcase your products, values, and stories, and to encourage user-generated content, reviews, and referrals. You can also use social media and influencers to interact with your customers, answer their questions, address their concerns, and solicit their feedback. Social media and influencers can also help you reach new audiences, create buzz, and drive traffic to your store or website.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?