You're leading a digital strategy project. How can you ensure realistic deadlines and expectations are set?

This is the most crucial part for digital strategy and any project: taking the time to understand all the details. To ensure realistic deadlines and expectations, I use an exhaustive brief and conduct a deep onboarding with stakeholders. By engaging stakeholders early and comprehensively, I ensure that I grasp their needs and objectives thoroughly.

When leading a digital strategy project, ensuring realistic deadlines hinges on a thorough assessment of needs. This isn't just about project features; it's about understanding your team's capacity, resource limitations, and potential dependencies. Key Considerations: - Team capacity (workload, skills, availability) - Resource constraints (budget, technology, data) - Dependency mapping (other teams, vendors) By taking a comprehensive needs assessment approach, you can establish deadlines that are realistic and account for all the variables at play within the project.

Uma boa definição de escopo vai ajudar a mensurar o tempo do projeto. Fundamental que os tempos de TODOS os envolvidos no projeto estejam quantificados, incluindo gestores e clientes.

Develop a meticulous project plan that breaks down the overall timeline into manageable phases and milestones. Allocate specific tasks to team members based on their expertise and availability. Use project management tools to visualize the timeline and dependencies. Set buffer times for unforeseen delays and regularly review progress to make adjustments as needed. Ensure that all stakeholders are informed about the plan and understand their roles and responsibilities. Regular check-ins and updates can help maintain transparency and keep the project on track, ensuring realistic deadlines and expectations are met.

With a needs assessment in hand, meticulous planning translates those needs into actionable plans with achievable milestones, setting realistic expectations for your digital strategy project. Here's how: -Break down the project: into smaller, well-defined tasks for easier management and tracking. -Collaborative Time Estimation: For each task, consult with the team and stakeholders to estimate the time required based on their expertise and the needs assessment. -Buffer Time: Build in buffer time for unforeseen challenges or delays, ensuring deadlines remain achievable. This meticulous planning approach creates a realistic and achievable project roadmap with clear milestones and well-defined deadlines, setting your team up for success.

Regular updates are essential to keep everyone informed about progress, potential challenges, and any changes in deadlines. For example, I hold weekly status meetings where I provide simple, straightforward updates on where we stand and what to expect next. This practice fosters transparency and trust, and also ensures that everyone remains aligned with the project’s goals and timeline.

Um estrategista experiente sabe onde estão os "gargalos" de um projeto e se planeja para passar por eles de forma menos dolorosa. Envolver os principais decisores ao longo do projeto vai ajudar a minimizar tempos de aprovação.

An effective digital strategy is not a static document but a living framework that evolves with market trends and consumer behavior. If you aren’t flexible, both you and your brand will suffer. Being rigid can lead to missed opportunities and an inability to respond to new challenges or changes in the digital landscape.

Incorporate time buffers into your project schedule to accommodate unexpected delays. For example, when I was leading a digital marketing campaign, I added a 10% buffer to each task's estimated time. This extra time allowed us to handle unforeseen issues without missing the overall deadline. By building in these buffers, you create a safety net that helps manage delays and keep the project on track, ensuring that deadlines and expectations remain realistic even when challenges arise.

Conhecer o histórico do cliente e o seu time profundamente são fundamentais para conseguir desenhar uma linha do tempo ideal para o projeto.