You're facing resistance to invest in brand building. How can you shift focus towards long-term success?
In product marketing, resistance to brand building investment often stems from a focus on short-term gains over long-term strategy. It's crucial to articulate that brand equity is a powerful asset that can drive future sales, enhance customer loyalty, and create a competitive edge. To shift focus, start by highlighting the intangible benefits of brand strength, such as customer recognition and trust, which can lead to sustainable growth. Explain that while the results may not be immediate, the long-term payoff can be substantial.