You’re facing a failure in your influencer marketing campaign. Can you turn it into motivation?

When your influencer campaign or content is not working it’s critical to determine why. I have found that a critical voice in your campaign analysis must be the influencer(s) themselves. Influencers understand their audience better than anyone else and can provide rich and significant insight into why content is not resonating. Be sure to include influencer feedback in your campaign analysis.

I have worked with more brands and agencies than I can count in the past 9 years and I come from this side of the industry. The art of a good debrief is… pretty much dead. I have offered constructive comments or to participate in official debrief meetings and received no interest. EVER. I used to work for Procter & Ga mble and this is something we did right. As a creator and influencer, I have yet to find a client who offers it.

Not long ago, I hired a well know Influencer marketing agency. They had the perfect credentials, but their execution did not match the promises made by the team making the pitch. The execution team lacked capability and rigour to deliver. I had a situation where the influencers starting writing abusive content on the brand's social media assets. With this background, I took the matter in my hand, engaged with the aggrieved influencers directly and built an inhouse team suited to the business to develop content and run influencer campaigns. When dealing with social media, you will always have to be in listening mode and act before any damage is done!

Let's face it - sometimes, a brilliant campaign on paper just falls flat in practice. Sentiment analysis is critical when identifying what's missing the mark - is it the creative, the messaging? Perhaps your talent roster didn't align with the audience affinities? Take a step back and listen to the "focus group" (e.g.: your target audience) to understand how to pivot - and quickly!

It is essential to (1) set clear goals, (2) analyze the brand/product and influencer match objectively and (3) give a detailed brief and be sure of the KPIs. If things are going the wrong or in an unexpected direction go back to those 3 and try to understand what went wrong. High numbers of followers dont mean a thing if the match and the brief dont fit in.

Failures can be one of your best teachers if we see it from that perspective. Being in the field since a while, my biggest learnings have mostly been from my seniors & mentors, and my failures. It takes a toll and one can get demotivated, sure. But the confidence it gives once you learn from it and make amends is also unmatchable.

My biggest long term wins have stemmed from my short term misses. The more we normalize campaigns as an A/B test rather than the end-all-be-all, the better! 💪

Every setback is an opportunity to learn, grow, and come back stronger. Identify what made the influencer campaign flop, then restrategize with the new information to create a better campaign.

Failure in influencer marketing campaigns can be a powerful motivator for growth. Use setbacks as learning opportunities to analyze mistakes and refine strategies. Embrace innovation and creativity to explore new approaches. Cultivate resilience and persistence, understanding that setbacks are part of the journey. Set clear, achievable goals and celebrate progress along the way. Stay positive, focusing on lessons learned and using failure as fuel for future success. With each setback comes the opportunity to learn, adapt, and ultimately, achieve greater success in influencer marketing.

Oftmals sind es Fehler in Briefings und der Kommunikation. Verantwortlichkeiten und Deadlines sollten gut definiert werden. A/B Testings können helfen, die richtigen Creatives zu generieren.

Confidence over criticism is how you will thrive forward and break down any brick walls! All of the inspiration and support you need is within you, every founder or leadership team I have worked with has been extremely helpful and supportive when issues are brought to their attention immediately.

I'll analyze successful influencer marketing campaigns in our industry, focusing on influencer selection, collaboration, content creation, and performance measurement. By studying best practices, trends, and success stories, I'll gain valuable insights and motivation to innovate and improve our strategies. Additionally, I'll reach out to peers, mentors, and experts for advice and feedback, building a network of support to gain confidence and perspective in overcoming setbacks.

Estamos construindo juntos a história do Marketing de Influência, devemos estar atualizados, conhecer novos cases, conversar com profissionais da area e nos espelhar em boas práticas para fazer com que os processos estejam em constante evolução.

Culpabilizar influenciadores pelo fracasso de uma ação é fugir da responsabilidade. Por isso, se uma ação de marketing de influencia deu errado, volte algumas casas e crie melhores estratégias, escolha melhor os parceiros e reajuste a rota.

Seeking inspiration and support is crucial when facing failure. Surround yourself with positive influences, whether it's through networking with other influencers, connecting with mentors, or consuming motivational content. Engage with communities that share similar experiences and learn from their journeys. Draw inspiration from successful individuals who have overcome similar challenges, reminding yourself that failure is often a stepping stone to greatness. Additionally, lean on your support network of friends, family, and colleagues for encouragement and guidance. Their perspective and encouragement can provide invaluable emotional support during tough times.

Always remember, failing is part of the experiment and the road to finding what works best. When a campaign fails, assess the situation and identify what factors you want to change or experiment with. Experimenting is crucial- it’s the best way to identify corrective measures when you don’t specifically know how you could have achieved better results.

Make failure a part of your campaign narrative. -) If you manage to engage the influencers' audience with a humorous bite-sized afterstory about how & why you've failed to engage them, then you mightn't have failed at all. To my knowledge, this has to do with reverse psychology and people behaving a certain way out of the spirit of contrariness. When being told that something "has failed", some are inclined to go out of their way to un-fail it, just to prove a point. Granted, I do not recommend this tactic as a blanket solution per se. Exercise critical judgement to assess its fitness per your business vertical & campaign goals.

Campaign setbacks should be treated as a super fun marketing adventure if you are ready to enjoy the bumpy rides! I once experienced this with an influencer campaign. I decided to get creative by mixing and matching influencers, platforms, and messages. Obviously, some combos were a flop, but others were a total hit! It was like uncovering the secret sauce to what my audience really digs. And with my trusty analytics tools, I could tweak things along the way. Bottom line, it's through this process of trial and error that we uncover valuable insights and optimize our campaigns for maximum impact.

No one's ever truly cracked the code of Influencer Marketing. If someone says they did, they're lying. Pseudo motivation seldom helps but one failed campaign means you've learned a lesson on what not to do next time. Also, the definition of success and failure is pretty vague when it comes to Influencer Marketing. How do you define success, what are the metrics? Isn't it a bit ironic that we talk about influence in the first place and then don't take intangible metrics into consideration when measuring the effectiveness of the campaign? Everyone's learning and experimenting is the only way to learn. This space is extremely volatile and there's no certainty, even seasoned campaigners fail more than they succeed here. Learn by burning money.

Beyond analyzing successful campaigns, connect with your network. Reach out to peers, mentors, and experts for advice, feedback, and guidance. Building a support system can provide valuable insights, boost your confidence, and offer different perspectives on your approach. Remember, learning from others is key to continuous improvement in the ever-evolving world of influencer marketing.

Celebrate the failure because now you can take away knowledge on what to do and not do next time! Then turn it into a moment of being authentic with your audience and SHARE your mistakes. It may help someone else and you'll look relateable to others.

Your first influencer accepts a campaign, it’s time to celebrate! Your 1,000th influcner accepts, you celebrate like it was your 1st! Your first conversion? I want to see a slack message sharing that win! Your first $1M in revenue with influencers? You better believe it’s getting celebrated! With each new goal you reach, celebrate, be thankful, deconstruct your learnings, then set that next goal! I’ll sit with what it means to build your celebrity, great term!

we made sure to celebrate our wins, regardless of their size. Whether we increased brand awareness, generated more leads, or boosted sales, we acknowledged and appreciated our achievements. We recognized the efforts and contributions of our team, influencers, and customers. Sharing success stories and testimonials on our website, social media, and newsletter helped reinforce our positive attitude, built credibility, and inspired others.

I recommend a slack channel dedicated to #wins. Celebrating wins is more than just the excitement, it’s proof your work is working. This is building your credibility and establishing your expertise across the company. Don’t forget to celebrate success with your influencers. Many times brands don’t update influencers on how it went. I once created an influencer video that became the most viral/successful influencer video the brand had ever had. Their success was my success and it added to my portfolio just as much as it did their bottom line.

Having some losses is part of the process of finding the wins. For me personally, out of 10 attempts, 1-2 ghost me, 6-7 are "meh", and 1-2 WINS make up for all the rest more.

Influencer marketing and its many moving parts are subject to failure. Just like the pain in your knee, that ticking noise in your car's engine, or the door that failed to latch, isolating the variables should be your first priority. But remember that every campaign is different. What works here might not work there. Don't let failures define your approach, let them remind you that growth is not linear.

Influencer Marketing often gets tricky, and there’s a good reason to it. It differs from everyday activities in 3 ways: 1. Influencer needs to resonate with brand persona 2. Influencer needs to resonate with your core target group. 3. Product needs to resonate with both the chosen influencer and the core target group. A failed campaign needs to be analysed for the metrics that need correction. Change of tonality, better fitting influencer and a more suitable target audience should be considered. The content strategy should be changed as per the influencer’s core audience. Initially, you should onboard more influencers with less followers to understand the right audience for the product and right influencer for the brand.

Si une campagne ne marche pas il faut voir avec les statistiques relatives à celles ci et revoir les objectifs. Il y a probablement un problème de persona, de timing ..

Always remember that this is INFLUENCER marketing, so their voice is the most important thing! I see time and time again that brands are so intent on forcing their creators to adopt the brand voice and then don’t seem to understand why it does not work. We are supposed to guide them and help them align some things, but not completely change the way they communicate or what really works for them. In the end, they are the ones who know and understand what their followers want and like.

How can you turn a failed campaign into a successful one? Consider the following: 1. Monitor your campaign from the beginning; this will allow time to fix any errors. 2. When preparing a campaign, include a contingency plan for potential failures. Ask yourself, 'What will I do if the campaign is not going as expected?' 3. Analyse the content strategy both before and after the campaign to see if it truly resonates with the brand and audience.