Your team is divided on podcast promotion platforms. Which one holds the key to success?

Faire la promotion de son podcast est une étape indispensable si on veut lui donner de la visibilité ! Les réseaux sociaux fonctionnent bien pour ça, et permettent également de créer une communauté, et de développer des liens. Instagram, Linkedin et X (anciennement Twitter), sont les réseaux sociaux les plus adaptés pour mettre en avant son podcast. Tik Tok aussi est en train de monter en puissance pour la mise en avant de podcast. A creuser...

Social media plays a crucial role in podcast promotion. From my experience, it's about being present and engaging with your audience. Each platform offers unique strengths: Instagram is fantastic for visually showcasing your podcast with eye-catching graphics and short videos. On the other hand, Twitter thrives on conversations—use it to discuss episodes or industry trends to spark engagement. Facebook can build a community through groups and live sessions, fostering deeper connections with listeners. LinkedIn is perfect for professional networks and B2B audiences, where you can share insights and interviews. Diversifying your approach across these platforms ensures you reach your audience wherever they spend their time online.

For B2B, LinkedIn is non-negotiable, and YouTube is an immediate second. LinkedIn for building thought leadership, and YouTube from an SEO perspective. All other platforms IMO take a proverbial backseat and really depend on the specificities of your ICP.

Dedicated audio platforms like Spotify and Apple Podcasts are essential, but don't stop there. Leverage social media channels like LinkedIn and Instagram to share snippets and behind-the-scenes content. Engage with your audience through live Q&A sessions or polls to create a community around your podcast. Collaborate with influencers in your niche to reach a broader audience. Utilizing a multi-platform strategy ensures you're maximizing reach and connecting with listeners where they spend their time.

Email marketing is a cornerstone for podcast promotion. It’s more than just sending emails; it’s about building a direct connection with your listeners. Through personalized emails, you can share exclusive content and updates that resonate with different segments of your audience. This not only boosts engagement but also cultivates loyalty. In my experience, segmenting your email list based on listener preferences is crucial. It ensures that your messages are relevant and impactful, increasing their chances of being opened and acted upon. By effectively leveraging email, you promote your podcast and nurture a community around it, driving long-term growth and success.

Based on my experience, choosing a platform that best suits your overall goals is essential. Data is king, and leveraging as much data as possible to inform future podcast decisions is crucial. Ensure everyone is on board, understands the data, knows what they're looking to gain from it, and how to use it effectively.