When your R&D objectives seem at odds with company's market stance, realignment is crucial for success. Consider these steps:
- Evaluate current R&D projects against market trends and customer feedback to identify misalignments.
- Foster open dialogue between R&D and marketing teams to ensure mutual understanding of goals and constraints.
- Adjust project scopes or timelines to better match market demands while maintaining innovation integrity.
How have you successfully realigned your R&D efforts with market needs?
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