Your client is focused on short-term gains. How can you convince them of the long-term benefits?

Time can be your best ally or worst enemy. It depends on your ability to use it. This is true for both professional and personal life. You could ask your client the following question: 'What is one of the most popular methods of companies to build trust with new customers? You can see it almost in every brand - from the industry giants to the small coffee shop on the corner of your street. It is label established (add a date here)." This is an indicator of a successful business; poor decisions will sooner or later ruin your business. In this case, time will tell who knows how to deal with business challenges well.

To sway a client overly focused on short-term gains, I would present compelling data illustrating the risks of short-termism and benefits of long-term strategic thinking. Leveraging case studies, I'd showcase how investing in brand equity, innovation, talent, and customer loyalty cultivates durable competitive advantages driving lasting value creation. Simultaneously, I'd propose a balanced approach allowing short-term wins while allocating resources to long-term initiatives aligned with corporate strategy. Visualizing future scenarios and highlighting successful long-term-oriented peers, I'd make a persuasive case for why embracing a long-term mindset maximizes growth, profitability, and stakeholder returns over extended horizons.

Na área de projetos, é sempre necessário gerar um equilíbrio entre essas expectativas. Pode não ser uma possibilidade para todas as situações, mas em alguns casos, talvez seja interessante introduzir uma solução parcial, ou um "MVP" (Produto Mínimo Viável) para gerar valor de forma rápida para o cliente. Porém, é sempre importante mostrar que os ganhos podem ser muito maiores através de um planejamento mais detalhado das ações, e que, muitas vezes, o tempo de planejamento e execução é proporcional à qualidade da entrega final.

There is always a place for quick wins as this builds motivation and momentum, but you need to know what it is all for What is the destination, where is the x on the map and what are the core values driving your ship! If everyone is aware of this, they will all be able to work towards getting there, achieving lots of wins and milestones along the way.

Although this is context specific, based on experience here are few pointers to consider: 1. Evaluate the incentive system that drives them to focus on short term gains. Can you tweak the incentive system to work in your favour? 2. Evaluate the obvious & non-obvious risks posed by long term solutions. Client's reputation (intangible risk) is often overlooked. Read between the lines to really understand client's concern vs what taking everything at face value 3. Evaluate options to demonstrate the value of long term solution with a prototype/demo/pilot (i.e., show vs tell) 4. Evaluate options to convince someone the client respects & admires. 'Same wine, different bottle' might work

Esto es similar al dicho "pan para hoy, hambre para mañana." Una visión a largo plazo generalmente ofrece menos beneficios inmediatos, pero mayores recompensas en el futuro. Para transmitir esta idea, debemos ser capaces de mostrar los numerosos riesgos asociados con una visión cortoplacista. Estos riesgos incluyen la falta de sostenibilidad, la incapacidad de adaptarse a cambios y crisis económicas, y la posible pérdida de oportunidades significativas que solo se revelan con el tiempo.

The benefits of sustainable practices go beyond being recognized in the market. It's important mention that it also affects positively the long term economy and increases the operational efficiency. Sustainability when integrated in an authentic and strategic form can transform the way that the company works, what guarantees a lasting success and a reputation that transcends generations.

Las relaciones se construyen con el tiempo, especialmente aquellas duraderas que pueden brindar apoyo en momentos complejos, tanto en la vida personal como en los negocios. Esto aplica tanto a las relaciones con los clientes como con los trabajadores en tu empresa. Todos los tipos de relaciones se benefician de un enfoque a largo plazo, en lugar de centrarse únicamente en los beneficios inmediatos que se pueden obtener hoy.