What is your experience with content marketing and how can you improve it?

Defining your audience should be one of the first steps you take before you start your content marketing. Your audience may be on specific platforms and if you start you content marketing without knowing what platform they are on, you maybe tackling an uphill battle. Defining your goals is incredibly important for anything you do in life. You are more likely to achieve your goals if you write them down and quantify them. I like to set monthly and yearly goals, and I keep track of them in Notion.

Authenticity is key—know your audience, speak their language. Craft compelling stories; emotions drive engagement. Leverage diverse formats for broader reach. Embrace feedback; it's your growth catalyst. Consistency triumphs; regular, quality content builds trust. Dive into analytics, pivot based on insights. It's a journey; adaptability ensures success.

The first step is identifying business goals. Outlining SMART goals is a great way to start. Make sure that your goals are realistic, your content resonates with your target audience, and use data to fine-tune your content marketing strategy. It’s also critical to anticipate potential challenges and plan accordingly. Being proactive is key! Next, develop an audience analysis from prior content and campaign data. Data such as impressions, CVR, and CTR can help tell your customers story and improve your learning of their behavior/interests. Develop buyer personas to assist in understanding different types of customers. Additionally, testing and learning is a great way to continuously tailor your content strategy.

Content marketing success hinges on understanding your audience, creating high-quality content, and optimizing for SEO. Develop buyer personas to tailor content, use diverse formats, and maintain consistency in tone and schedule. Promote across channels, leveraging paid advertising for visibility. Utilize data to monitor KPIs and adapt strategies. Incorporate interactive elements to boost engagement, encourage user-generated content, and build relationships with your audience. Stay updated on industry trends and continuously improve based on feedback and performance analysis. Success lies in adaptability and a commitment to refinement.

To understand your audience better its imperative to look at sources that provides information regarding your audience and their behaviors Tools like Google analytics, observe point and adobe analytics gives info regarding website audience behaviors, demographics, devices, user retention and page/content section interactions. If its a blog or social post, its important to understand the sentiment in comments, reactions, saves, clicks and shares.

I've seen a lot of instances where companies create content centred around their products vs their audience. People often need to remember that their content should be around supporting your audience and prospective customers. It's great that you have the best products, and the time you invested in the development is impressive, but how can your solution help me or support my goals? That should always be the first starting point. Know your audience well, and build a solid persona to cater the content around their needs, not just about your product functionality.

If you have clearly identified your target audience and their challenges, creating quality and engaging content becomes 100x easier. One method you can use is creating a problem chart where you list out all the problems your target audience has and referring to that when creating content.

Just write for the people would be my simplest advice. Don’t use overly complicated words and phrases that will confuse and bore the reader. Instead, whenever you are writing, put yourself in the reader’s shoes and write so you help him get to his question in the quickest and easiest way possible.

In content marketing, my focus is on producing high-quality, engaging content that resonates with the audience. I emphasize storytelling, captivating visuals, and a conversational tone to enhance reader interest. Regularly gathering feedback and analyzing engagement metrics are key to refining and improving the content strategy for maximum impact.

Another challenge in content marketing is to create content that is high-quality, engaging, and relevant to your audience and your goals. Quality content is not only well-written, informative, and accurate, but also original, fresh, and optimized for search engines and user experience. Engaging content is not only interesting, entertaining, and educational, but also personalized, interactive, and emotional. Relevant content is not only aligned with your audience's needs and expectations, but also with your brand's voice, values, and message. To overcome this challenge, you need to research your audience and your topics, use various formats and media, and test and measure your content performance.

Similar to Raven I've gotten so much better at the strategy peace. I've also prioritized batch content creation, the problem is, taking it to the next step and actually scheduling the content on each of the platforms I want it to live. Between having a podcast, newsletter and posting on both LinkedIn and Instagram, not just for me but for my clients, I find myself scrambling. I need to create a better SOP for this and then invite my team members in to help me execute consistently.

Media planning and distribution is often the hardest thing. The medium is the message !!!! Luckily, there are plenty of social media platforms and influencers that can help you distribute the message organically. I would consider the distribution as important as the content itself and needs to be considered during the content creation process.

I’m in a position to where I have mastered strategizing but failed at execution. This is where im working to improve mainly through batching and delegation to free up time. Content can become consuming so my goal is to allow it to flow organically and keep a schedule.

Most content creators focus on creating content based on keyword research and market trends. However, they fail to measure the performance of their content. Bridging this gap might be the key to creating a holistic content strategy. Monitor your content and understand the demography of the audience who engage with it. The next step is to cross-check if these analytics match with your target demography. If not, you might want to revamp your strategy to match your ideal customer profile's needs. All social media platforms will give you the analytics of your post's engagement. Keep an eye on it and reach out to some of your loyal customers for feedback. This could give you a new perspective.

Few tools which help you with scheduling posts and which has personally helped me as a social media manager in the past was: 1. Sprout Social 2. SemRush Scheduling posts can help in saving your time, uniformity across different social platforms, organizing better and give a one stop check specially if you have OCD like me. :P

Free tools to use for competitive analysis: 1. Similiar web (7 day free trial period) for web analytics 2. Social Blade (completely free) for social media organic activity 3. Hastagify.me for trending hashtags and what people talk about.

One of the most important thing that has helped me is 1. Creating content that provides maximum value. 2. Which helps my audience take steps and implement the strategies with the help of my content. 3. Not holding anything back. If content is crafted around these, you won't just have a following but a tribe that would always be with you, recommend you to everyone else and you would end up having leads without even asking.

Take risks, always test, make mistakes, look at data and self critique. When I have an idea, I might ruminate for a while over how to execute it, but there comes a point when you just have to test it. Ultimately every audience is different and you don’t know what the outcome will be until you try it. Once you’ve got insights data you can analyse your content or campaign to figure out what lead to a success or fail. What’s more, if you can pair the outcomes with the ability to self-critique you’ll easily identify how you can improve or optimise for next time. The fastest way to grow is to learn from your marketing that fails.