What are some ways to build relationships with agents and athletes outside of contract negotiations?

1 Communicate regularly

One of the simplest and most effective ways to build relationships with agents and athletes is to communicate regularly with them. This means not only checking in on their performance, health, and goals, but also showing interest in their personal lives, hobbies, and passions. You can use various channels, such as phone calls, emails, texts, or social media, to keep in touch and show your support. By doing so, you can demonstrate that you care about them as individuals, not just as clients.

2 Provide feedback and advice

Another way to build relationships with agents and athletes is to provide them with constructive feedback and advice. As a sports manager, you have valuable insights and expertise that can help them improve their skills, overcome challenges, and achieve their potential. You can also help them navigate the complex and competitive world of sports, such as dealing with media, sponsors, fans, and other stakeholders. By offering your feedback and advice, you can show that you are invested in their success and growth.

3 Celebrate achievements and milestones

A third way to build relationships with agents and athletes is to celebrate their achievements and milestones. Whether it is a big win, a personal record, a contract extension, or a birthday, you can acknowledge and appreciate their accomplishments and events. You can send them congratulatory messages, cards, gifts, or even organize a party or a dinner for them. By doing so, you can show that you are proud of them and happy for them.

4 Resolve conflicts and problems

A fourth way to build relationships with agents and athletes is to resolve conflicts and problems. Sometimes, misunderstandings, disagreements, or disputes can arise between you and them, or among them and other parties. As a sports manager, you have the responsibility and the opportunity to address these issues and find solutions. You can use your negotiation, mediation, and problem-solving skills to facilitate dialogue, clarify expectations, and reach agreements. By doing so, you can show that you are respectful, fair, and reliable.

5 Support causes and interests

A fifth way to build relationships with agents and athletes is to support their causes and interests. As a sports manager, you can learn about what matters to them beyond sports, such as social issues, charitable organizations, or personal projects. You can then express your support by donating, volunteering, endorsing, or participating in their causes and interests. By doing so, you can show that you share their values and vision.

6 Invite feedback and suggestions

A sixth way to build relationships with agents and athletes is to invite their feedback and suggestions. As a sports manager, you can benefit from hearing their opinions and ideas on how to improve your services, communication, or collaboration. You can ask them for feedback and suggestions through surveys, interviews, or meetings. You can then listen to them attentively, thank them for their input, and implement their recommendations. By doing so, you can show that you respect their voice and expertise.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?