What social media SEO mistakes should you avoid?

You can optimize your LinkedIn profile in 8 easy steps: 1. Profile photo: Select a recent professional headshot with a clean background. 2. Headline: Explain the value you offer your target audience. 3. Custom link: Include a CTA as a link at the top of your profile. 4. Banner image: Design a custom banner that showcases who you are and what you do. 5. Featured: Promote your products and services or establish social proof. 6. About: Open with a compelling hook and then share your story, who you work with, and how you provide value. 7. Experience: Highlight past work you've done and pique the interest of potential clients! 8. Custom URL: Don't forget to create a custom page URL to make it easy for people to find you.

Make sure not just in hashtags but in your profile bio, headline and work experience mention the keywords that people search for.

In my opinion, the fundamental basis is a clear understanding of the target group. A clear presentation of your areas of interest in your profile is therefore extremely important. In my opinion, the use of relevant keywords, clear descriptions and consistent information is the key to optimisation. The profile name, biography, URL and images should not only create a consistent overall picture, but above all match your "brand self".

This perspective focuses on strategically curating your brand's online persona through social media. You can discuss how optimizing your social media profiles goes beyond mere aesthetics but rather plays a crucial role in shaping how both potential customers and search engines perceive your brand. Emphasize the importance of consistency across platforms and the impact of cohesive branding on brand recognition and trust.

Remember, it's not just about using hashtags strategically but also ensuring your profile bio, headline, and experience sections include keywords your audience is searching for. A clear understanding of your target group and consistent information across your profile is key. Optimize with relevant keywords, clear descriptions, and consistent branding to create a cohesive and engaging online presence. Engage with your audience, measure your performance, and continually update your strategy to stay ahead. Social media SEO is an evolving field – keep experimenting and learning! #SocialMediaSEO #LinkedInTips #ProfileOptimization

Yes of course ! Strongly agree with this. You should use only relevant hashtags. You should use hashtags with keywords. Use less than 10 hashtags for a post. I think it will work more efficiently.

Use hashtags AFTER your content. Don't stuff your post with hashtags - it makes it look "salesy" and unprofessional. I recommend using at most 5 hashtags related to your brand with one exclusive to you and a few others related to your industry.

Hashtags are certainly a decisive factor for the visibility and visibility of posts on social media. They can be described as "door openers" that help your content reach a wider audience. By putting yourself in the shoes of your target audience and thinking about what hashtags or keywords they would type into the search box to find relevant information, you create a direct connection with potential prospects. In my opinion, it's all about speaking the language of your target group and anticipating their needs when it comes to hashtags.

Les hashtags augmentent la visibilité de votre contenu, élargissent votre audience potentielle et facilitent la découverte par les utilisateurs intéressés par des sujets similaires. Utilisez-les (Avec parcimonie et cohérence)

Mistake about not using hashtags strategically_ *Using hashtags with relevant topic for your post was so important. *You have to choose your hashtags for your individual platform, because different platforms have different hashtags.

As more content comes through, the caption becomes all important. You need to hook them in with something intriguing. If it’s video, the classic is: “Wait for it…” who can resist that? Your content can be brilliant but people won’t commit unless you give them a reason to at the start…

The perfect recipe is: 1. A good hook to stop them from scrolling 2. A good story/information to hold their attention 3. A powerful CTA to forces them to take action Experiment with these, learn about your audience, and you will make great content!

Always post with the idea "Why should my reader care about this post? What problem am I solving for them?" Don't brag about what you can do for them. Use testimonials from other clients or personal stories about your success. Video posts of either work well on LinkedIn.

In my opinion, a critical view from the outside is absolutely essential for the creation of high-quality content. Which topics are the target group interested in? What are users currently interested in? The ability to create real value lies in understanding the needs and interests of the target group and offering relevant content. It's about keeping an eye not only on your own interests, but above all on the needs of the target group. Creating high-quality content on social media is an investment in the relationship with your target group. A clear positioning, continuous analysis of trends and needs and a structured approach are key components to not only being seen, but also appreciated.

I cannot tell you how many companies I have wrote or executed digital marketing strategies for that didn’t even have analytics setup. It is easy to setup and the data it gives you in priceless for monitoring how effective your strategy is!

In my opinion, a regular look at the social media KPIs is above all an important source of information for deeper insights into the behaviour and interests of the target group. The figures allow us to draw conclusions about the preferences, engagement and interactions of our target group. Only through this detailed analysis we can optimise and continuously improve our content in a targeted manner. This analysis of KPIs is the key to successfully aligning our social media strategy. It enables us not only to quantify past successes, but also to make future decisions on a solid basis. The direct insights we gain from the figures allow us to respond more effectively to the needs of our target group and tailor our content more precisely to them

Engagement is such a crucial part of having an effective social media presence. If all you do is just post and miss the opportunity to communicate with those that enjoy your content and want to learn more, then you’re missing out big time. In my personal experience, I’ve seen a night and day difference when comparing not engaging with your audience vs actually talking with them and responding to comments, DMs etc. One of the companies I work for, has a very engaging audience. They LOVE hearing from us and enjoy when we acknowledge them. I think acknowledgment is also a huge part of making your audience aware of the fact that you see them and that you’re grateful for their support! Don’t ignore your audience, make them feel heard!

L'interaction renforce l'engagement, favorise la fidélisation des abonnés, et contribue à améliorer l'algorithme des plateformes, augmentant ainsi la visibilité de votre contenu. Répondez, remerciez, conversez !

To get more reach, to get more engagement we should engage with our audiance. I strongly agreed with this. You should engage in group relevant to your niche. If you are active user you will get more active users towards you.

Understanding our audience is key to improving engagement. Be clear about who we want to talk to and understand the best ways to communicate with them. Consider the tone and vernacular they prefer, define the messages to reach them and be responsive to comments and questions. Review the interactions periodically to be sure your audience is still responsive.

Answering comments and questions is not only a gesture of politeness, but also shows appreciation towards the community. The direct exchange creates a personal connection with the followers. This in turn not only builds trust, but also promotes loyalty to the brand or company. Followers feel heard and valued, which leads to a positive relationship between you and the community in the long term. Another important aspect is that interaction with followers provides valuable feedback. The comments and questions can not only serve as an indicator of the success of certain content, but also as a source of ideas and suggestions for future posts. The community is thus actively involved in the creation process, which can lead to a stronger bond.

-Not doing keyword research. -Not matching search intent. -Targeting keywords that are too difficult. -Not building enough backlinks to rank. -Breaking Google's Terms of Service when building links. -Missing internal link opportunities.

There are some errors that should be avoided when it comes to social media SEO. Some common ones include ignoring the importance of meta tags and descriptions, failing to optimise images and videos for search engines, failing to use hashtags effectively, and underestimating the influence of interesting and shareable content. Social media platforms can have a significant impact on search engine visibility, therefore optimising your social media material with relevant keywords, thoughtful descriptions, and eye-catching pictures is critical for better SEO performance.

The major mistake one should avoid is Not optimizing your bio with the relevant keywords. As that's the first thing that your audience will notice. And it should be the best. It is necessary to keep your bio concise, clear and eye catching. Next work on your content with the same keywords. As it also helps you build authority in the same niche.