As a creator, you want to work with brands that align with your values, vision, and voice. But how do you know if a brand is a good fit for your audience? Here are some effective ways to evaluate potential partners and avoid mismatched collaborations.
Before you agree to any deal, do some research on the brand's reputation. How do they treat their customers, employees, and partners? What are their social and environmental impacts? What are their values and goals? You don't want to associate yourself with a brand that has a bad image, unethical practices, or controversial issues. Look for brands that have a positive reputation and a clear purpose.
I believe that the goals of both the brand and creator should be in sync and that the target audience falls within the same niche. It's crucial that the content is relevant and strikes a chord of authenticity.
En vez de “busca marcas” colocaría “relaciónate con marcas”, pues estamos asumiendo que la persona está recibiendo una propuesta de cierta marca a la cual debe investigar previo a establecer un trato.
In addition to assessing a brand's reputation, delve into their previous collaborations with creators or influencers within your niche to gauge audience responses and engagement levels. Conduct audience surveys or polls to understand their preferences and perceptions regarding potential brand associations. Moreover, consider directly engaging with your audience through discussions or comments to gauge their sentiments towards specific brands, ensuring alignment with their values and interests before solidifying any partnerships.
Top 3 things I check for every brand before presenting a brand deal to a client: 1. How long have they existed? If a company is 3 months old and offering a $100k deal, it's possible they are going to overspend on marketing and if it doesn't work, they'll just fold the company and you get nothing. 2. Have other creators done deals with them? Check their '@' or hashtag in the search bar. DMs are your friend! Reach out to those creators and ask if they enjoyed working with them. 3. Check their reviews. And remember: you can buy positive reviews. Look for longform reviews on YouTube, BBB reviews, and comment sections on shopping platforms. Take red flags seriously.
Another way to determine if a brand is a good fit for your audience is to review their products or services. Are they relevant, useful, and valuable to your niche? Do they solve a problem, fulfill a need, or provide a benefit? Do they match your quality standards and expectations? You want to work with brands that offer products or services that you can genuinely recommend and endorse. Try them out yourself and see if they meet your criteria.
In addition to reviewing products or services, assess a brand's alignment with your values and audience demographics. Ensure the brand's ethos resonates with your content to maintain authenticity. Furthermore, consider the brand's online reputation and customer feedback. A positive public perception can enhance your credibility. Engaging with your audience through polls or surveys can also gauge their preferences, helping you align with brands that better suit your community. Building a strong rapport with your audience fosters trust, making your brand recommendations more influential and genuine.
Qu'est-ce que l'identité de marque ? L'identité de marque est l'ensemble des valeurs, des visuels et des messages qui ont été créés pour représenter l'entreprise et ses produits. Elle définit la manière dont la marque sera perçue, aussi bien par ses employés que par ses consommateurs ou ses partenaires. Comment créer une identité de marque ? . Réaliser une étude de marché. . Créer un design. . Intégrer la marque au messaging de l'entreprise. . Éviter la publicité négative. . Suivre les performances de la marque.
La redacción de este párrafo tiene errores en el manejo de los pronombres de la persona gramatical, tú al inicio o usted al final.
Absolutely, reviewing the products or services firsthand provides an authentic understanding of their quality and relevance to your audience. Consider creating comprehensive and unbiased reviews that highlight the brand's offerings' strengths and limitations, aligning them with your audience's interests and needs. Furthermore, gather feedback from your audience through polls, comments, or direct messages after sharing your review, ensuring the resonance and value of the brand's offerings within your niche before establishing a partnership.
A third way to determine if a brand is a good fit for your audience is to analyze their audience. Who are they targeting, reaching, and engaging? What are their demographics, psychographics, and behaviors? How do they communicate, interact, and respond? You want to work with brands that have a similar or complementary audience to yours. Look for brands that have a clear understanding of their ideal customer and a consistent tone and style.
La redacción puede mejorar además organizar los consejos con viñetas lo haría más fácil y didáctico. También hablaría un poco más de audiencias complementarias.
A fourth way to determine if a brand is a good fit for your audience is to compare their values and vision. What are they passionate about, committed to, and inspired by? What are their mission, vision, and core values? How do they express their identity, personality, and culture? You want to work with brands that have a similar or compatible values and vision to yours. Look for brands that have a strong sense of who they are and what they stand for.
If you're a creator representing the brand, you become the brand and the brand becomes you. If you wouldn't use the product and / or your audience wouldn't use the product without being paid, it probably isn't worth it. Just look at all of the celebrities being sued for their crypto endorsements. They clearly didn't understand the product or the ramifications.
A fifth way to determine if a brand is a good fit for your audience is to assess their offer and expectations. What are they offering you in terms of compensation, benefits, and support? What are they expecting from you in terms of deliverables, deadlines, and performance? Are they flexible, respectful, and transparent? You want to work with brands that have a fair, realistic, and mutually beneficial offer and expectations. Look for brands that have a clear agreement and a collaborative approach.
A sixth way to determine if a brand is a good fit for your audience is to ask for feedback. Who better to tell you if a brand is a good fit than your own audience? Ask them what they think of the brand, the product or service, and the potential collaboration. How would they feel if you partnered with them? Would they trust your opinion and support your decision? You want to work with brands that have a positive feedback from your audience. Look for brands that have a loyal, engaged, and satisfied customer base.
Far too few creators survey their audience. Don't just rely on feedback from the comments section. The loudest voices there are often the most extreme, so you're basing your actions on outliers. Put together a simple Google Form asking your audience for specific feedback on what they like, don't like, and what they would like to see. To encourage participation, offer a small token to random respondents like a gift card. As a bonus, you can use this data to show even more proof to brands that your audience is a great fit!
If you involve your audience, they will be more likely to watch the sponsored content and get value from it because they contributed to it! As a creator, you’ve got a trust based relationship with your audience. And now we have the necessary tech to understand what thousands of people are saying. So talk to your audience! Ask them, bring them in with the co-creation. You can do a survey or if you want something a bit more entertaining, go live on social media and use the right tech to understand the chat and have AI tell you what your audience wants.