What are the most effective strategies for creating shareable content?
Creating shareable content is one of the most important goals for any content marketer. Shareable content can boost your brand awareness, increase your traffic, and generate more leads and conversions. But how can you make your content more appealing and engaging for your audience and encourage them to share it with others? Here are some of the most effective strategies for creating shareable content.
The first step to creating shareable content is to understand who your audience is, what they want, and how they consume content. You need to do some research and analysis to identify your target personas, their pain points, their interests, and their preferences. You also need to know where they hang out online, what platforms they use, and what types of content they like to share. This will help you tailor your content to their needs and expectations and increase the chances of them sharing it with their networks.
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Key Golden rules: - Ensure content relevancy for your audience and platform. - Evoke emotions; it's easy to overlook the obvious. - Provide value, particularly through educational content. - Prioritize visual appeal; the most compelling content is visually appealing across all platforms. - Even if the content is identical, more people will hit the share button if your post looks good on their screen.
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Understanding the preferences, interests, and pain points of your target audience is essential for creating shareable content. As an AI consultant, you may come across diverse audiences, including business executives, data scientists, developers, and general enthusiasts. Tailoring your content to address the specific needs and concerns of each audience segment can significantly enhance its shareability. For example, if you're targeting business executives interested in AI adoption, you might create content that emphasizes the potential ROI of AI solutions, accompanied by case studies demonstrating successful implementations in their industry.
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🚀 Boost your content's shareability with these strategies! 🌟 1. Emotionally Compelling Content: #EmotionalContent #Storytelling 2. Visual Appeal: #VisualContent #DesignMatters 3. Create Value: #ValueDriven #HelpfulContent 4. Use Engaging Captions: #EngagingCaptions #AudienceInteraction 5. Shareable Formats: #Listicles #HowToGuides 6. User-Generated Content (UGC): #UGC #CommunityContent 7. Timely and Relevant Content: #TrendingTopics #RelevantContent 8. Optimize for Social Platforms: #SocialMediaOptimization #PlatformSpecific 9. Include Share Buttons: #Shareability #SocialSharing 10. Collaborate and Tag Others: #Collaboration #TaggingStrategy 👇 #ContentMarketing #DigitalMarketing 🌐✨
The second step to creating shareable content is to provide value to your audience. Value can come in different forms, such as solving a problem, answering a question, teaching a skill, entertaining, inspiring, or informing. You need to make sure that your content is relevant, useful, and original, and that it delivers on your promise. You also need to make your content easy to consume, by using clear and concise language, attractive visuals, and appropriate formats. The more value you provide, the more your audience will appreciate and trust your content and want to share it with others.
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To add on, from my experience as a creator and growth strategist: 1) Know YOUR people: Target their interests and pain points. 2) Value = Shareability: Make it truly useful, insightful, or entertaining. 3) Tap into emotions: Joy, inspiration, even a little controversy gets people sharing. 4) Visuals and brevity: Catch the eye, then keep it short and punchy. [emphasis on visual appeal] 5) Ask for the share: A simple call-to-action can work wonders. 6) Platform matters: Tweak your content to fit IG, TikTok, etc. 7) Find the right time: Post when your audience is actually online. [combine timing emphasis with research] 8) Be social!: Respond, participate – show that you're invested and boosts visibility.
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Ee Chien Chua
I write about personal finance, current events, work-life balance and entrepreneurship
What is valuable to someone might not be to another person. So, at the end of the day again if you write about what you are an expert in and believe in, then that is where you are providing value. There is no point writing about a subject from a high-level perspective when you can’t talk about the subject in depth.
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Shareable content should offer valuable insights, actionable tips, or thought-provoking ideas that resonate with your audience. As an AI consultant, you can create shareable content by sharing industry trends, best practices, or practical use cases that showcase the transformative power of AI technologies. For instance, you could create a blog post or video tutorial explaining how machine learning algorithms can improve customer segmentation and personalized marketing strategies for e-commerce businesses. By providing tangible value, you increase the likelihood of your content being shared by your audience within their networks.
The third step to creating shareable content is to evoke emotions in your audience. Emotions are powerful drivers of human behavior, and they can influence how people react to and share content. You need to tap into the emotions that resonate with your audience and align with your brand voice, such as humor, curiosity, surprise, joy, anger, or fear. You can use storytelling, anecdotes, examples, images, videos, or headlines to create emotional hooks that capture your audience's attention and compel them to share your content with their friends and followers.
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Emotionally resonant content is more likely to be shared, as it elicits a stronger reaction from the audience. As an AI consultant, you can leverage storytelling techniques to create content that evokes emotions such as curiosity, awe, or inspiration. For example, you could share success stories of AI-driven innovations that have positively impacted society or overcome significant challenges. Additionally, incorporating visual elements such as infographics, videos, or interactive demos can enhance the emotional appeal of your content and encourage sharing among your audience.
The fourth step to creating shareable content is to optimize it for sharing. You need to make it easy and convenient for your audience to share your content across different platforms and devices. You can use tools and plugins that enable social sharing buttons, embed codes, or email options on your content. You can also use hashtags, keywords, or mentions to increase your visibility and reach on social media. You can also encourage your audience to share your content by adding call-to-actions, incentives, or contests that reward them for spreading the word.
The fifth step to creating shareable content is to analyze and improve your performance. You need to measure and monitor how your content is performing in terms of shares, views, clicks, comments, and conversions. You can use analytics tools and platforms to track and evaluate your metrics and identify what works and what doesn't. You can also use feedback and surveys to gather insights and opinions from your audience and learn how to improve your content quality and relevance. You can also test and experiment with different elements, such as headlines, images, formats, or lengths, to optimize your content for sharing.
The sixth and final step to creating shareable content is to learn from others. You need to keep an eye on your competitors, your industry, and your niche, and see what types of content they are creating and sharing. You can use tools and platforms that help you discover and analyze the most popular and viral content in your field and learn from their best practices and strategies. You can also follow and engage with influencers, experts, and thought leaders in your domain and see how they create and share content that attracts and retains their audience. You can also collaborate and partner with them to create and share content that benefits both parties and expands your reach and exposure.
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To craft content that naturally encourages sharing, focus on embracing current trends and incorporating interactive elements. Utilize dynamic formats such as polls, quizzes, and interactive infographics that invite engagement and participation. Tailor content to be visually appealing with striking images, compelling videos, and eye-catching graphics that stand out in crowded digital spaces. Incorporating storytelling techniques that weave narratives around real-life experiences or customer stories can significantly enhance relatability and shareability. This approach not only captivates your audience but also motivates them to spread the word, amplifying your content's reach and impact.
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