What do you do if your brand development efforts are not leveraging new technology on social media platforms?

1. I will see what's working (and not) on my current platforms. Are there hot new apps my audience uses? (e.g., TikTok for Gen Z) 2. I will look at what's trending! Live Q&As, AR filters, interactive polls – I will see how others use them. (e.g., Beauty brands using AR makeup try-on filters) 3. I will pick one or two new technologies that fit my brand. Test them with my audience and see what sticks. 4. I will schedule posts, analyze data, and track trends to maximize efficiency and explore new technology.

Adapt- plain and simple. The world is moving at a fast rate, soon even simple social media tasks will be automated and will be done at the touch of a single click by a bot. There will be a huge craving for human touch/interaction.

1: Let's spice up our social media game with fresh content! 🌟 2: Time to check out where we're rocking and where we're flopping. 📊 3: Are we exploring all the cool features on every platform? 🚀 4: Let's see how we stack up against others in the social media world. 🌎 5: Time for a social media strategy glow-up! 💡 6: Are we really connecting with our audience? 🤔 7: It's evaluation time - exciting stuff! 🧐 8: Let's discover new ways to shine online! ✨ 9: Are we missing out on any trendy tools for engagement? 🛠️ 10: Embrace change and watch our online presence bloom! 🌺 11: Social media upgrade in progress! 📲 12: Ready to level up our brand's online vibe? Let's do this! 💪

Compare your current performance to industry standards and check if you're utilizing the latest features on each social media platform. This will help you determine where you can leverage new technology for better brand growth.

Toda estrategia debe contemplar la correcta selección de canales y formatos de acuerdo a la etapa en que se encuentra la marca y sus objetivos ¿Está enfocada en generar buzz y conversaciones, generar engagement y promover el sharing? ¿Quiere promover cambios de comportamiento o impulsar las ventas? ¿Está penetrando el mercado o ya es una marca icónica con una extensa base de consumidores o clientes? De ello dependerá el tipo de contenido y los formatos que seleccionemos para comunicarlos y sacar mejor provecho de cada plataforma.

As I ventured into the realm of social media, I stumbled upon a profound truth - "Setting goals is the first step in turning the invisible into the visible." 🌟 🔍 Clarity is key: Define specific objectives to harness new tech effectively. Being clear about what I aim to achieve keeps me on track and motivated. 📊 Measure progress: Set measurable goals for social media success. Measuring progress quantitatively helps me track my success and adjust strategies. 🎯 Stay realistic: Ensure objectives are attainable within reach. Setting realistic goals prevents frustration and maintains motivation. 🌟 Focus on impact: Make objectives relevant to overall brand enhancement. Focusing on impactful objectives drives meaningful results and growth.

As I navigated the realms of social media, a famous quote echoed in my mind: "The only way to make sense out of change is to plunge into it, move with it, and join the dance." Here's what I discovered: 😊 Embrace Change: Learning new social media tools keeps us relevant in the ever-evolving digital landscape. 🚀 Upgrade Skills: Attending webinars and courses helps us stay ahead and effectively utilize technology. 💡 Seek Expertise: Collaborating with specialists enhances our brand's competitiveness and visibility online. In this fast-paced digital world, adapting and growing our skills is not just an option but a necessity. Let's dive in, embrace the change, and dance along with the evolving trends!

Hoy más que nunca debemos gestionar marcas con una visión interdisciplinaria, intergeneracional e intercultural. Asegurarse de conformar un equipo o tejer una red de colaboradores que siempre esté a la vanguardia no solo en la ejecución sino también en la estrategia. Este es mi mantra: “dar a la creatividad rumbo estratégico”.

I once dove into the realm of social media creativity, and let me tell you, it was a wild ride! As I navigated through the sea of possibilities, a quote echoed in my mind, "Creativity is intelligence having fun." Here's what I discovered: 🌟 Embrace Augmented Reality: Augmented reality adds a sprinkle of magic to your content, making it interactive and captivating. 🚀 Utilize Chatbots: Chatbots are like your 24/7 virtual assistant, engaging with your audience in real-time and providing instant responses. 💡 Explore New Video Formats: Experimenting with new video formats breathes fresh life into your content, keeping your audience hooked and coming back for more.

Se trata de elevar y enriquecer la experiencia del cliente o consumidor que está expuesto a cientos de estímulos que buscan captar su atención. La tecnología nos ayuda a fortalecer el mensaje y optimizar la conexión emocional, con mensajes de marca y marketing omnicanales aún más personalizados.

1. Elevate and enrich the customer experience amidst a sea of competing stimuli. 2. Utilize technology to enhance messaging and optimize emotional connections. 3. Implement personalized omnichannel marketing strategies. 4. Focus on strengthening brand messaging for maximum impact.

If you do not have the expertise to engage creatively in-house, hire a specialist to help you out. Ideally, you hire some one of the content creators who are leveraging new technologies on social media in a way you can associate with your brand.

El uso de análisis y datos es crucial en este proceso. No se trata solo de lanzar diversas iniciativas al aire y ver qué funciona; es sobre medir meticulosamente el rendimiento de cada acción, entender el por qué detrás de los resultados, y ajustar la estrategia en consecuencia. Él análisis digital permite una comprensión sin precedentes de la efectividad de las iniciativas, desde la percepción de la marca hasta la conversión final. Este enfoque basado en datos asegura que cada iteración esté informada y sea más efectiva que la anterior.

Revisit what you recycle. I have seen people make the mistake of not following trends. They keep recycling the same social media strategy that they created in the 1800s (I know we didn’t have social media then, it’s an exaggeration) Every now and then, visit your strategy again! Keep monitoring trends & see if you have been following. In fact, predict trends and jump on them faster than the others. Social media space is too fast for a professional to wake up to the trends late.