What is the best way to showcase your range of writing styles in a portfolio?

A comprehensive range of writing styles would include the following styles: 1. Narrative/story telling 2. Persuasive/convincing 3. Expository/explaining and describing something 4. Descriptive/creating a vivid picture of something 5. Personal/expressing personal thoughts and feelings 6. Reflective/reflecting on past experiences With this comprehensive range of styles, you can create almost any content in a compelling fashion. Whether you have all the above-mentioned styles or not, it is important to include in each sample you submit a summary emphasizing the styles you are using. This will give your potential client an advance idea of what your sample intends to accomplish, and the impression that you know what you are doing.

Choosing the best and relevant samples for your portfolio is quite important. Not only this, but also the samples that you include, should be niche specific to the industry you look forward to working in. Eg- Let's assume if you want to work as a content writer in the finance niche, and you have included the articles or content pieces around health and wellness. Doesn't make any sense right? Thus, including niche relevant articles adds on to the credibility and adds value & clarity to what exactly the client needs.

Once you have a space set for your writing portfolio, you’ll want to look for pieces that can serve as your foundation. The challenge might be identifying your best work within existing writing samples. Look for pieces that are well-structured, achieve a professional tone, and have been particularly successful for past clients.

Most client prospects aren't going to be concerned with your range of writing styles or stylistic versatility. Rather, they'll be looking for the style that fits their specific brand voice. For example: If I have a fun-loving brand, I'll be looking for someone who can handle humor. If I am a careful, large corporation, I want a writer who can write thoughtful, professional copy. Something you might try in a portfolio showcase would be organizing your samples by brand personality rather than industry. E.g., fun-loving brands, serious heavyweights, etc. Hope this helps!

Para construir um bom portfólio de textos, deves atentar para a variedade de teus trabalhos. A versatilidade deve, obrigatoriamente, fazer parte do catálogo de trabalhos de todo redator. Roteiros para vídeos, copy para campanhas, CTA criativos, grades de conteúdos e tantos outros estilos de textos devem está bem alocados em seu portfólio, ocupando um lugar de destaque cada um deles. Não precisa de quantidade, mas sim de qualidade. Opte por exemplos completos, diferentes e que estejam bem recheados de criatividade. A produção textual é a verbalização de suas ideias enquanto redator: verbetes, dialetos, jargões e gírias podem valorizar a sua narrativa se tiverem alinhadas ao objeto central da ideia que você quer construir em suas narrativas.

If you're a longform content creator, you can use your industry niches to categorize your work and make it easier to share samples with your target audience. For instance, if you cover EdTech, personal finance and HR you can split your portfolio into three buckets. If pieces overlap across niches, feel free to add them to all relevant niches. Added benefit of splitting your content this way is to help prospects easily see the range of deliverables you can provide. If available, make sure you add blogs, articles, white papers and any other deliverables you've created in the same industry bucket. Seeing some of your work may spark more project ideas for your prospects and increase your chances of winning them as a client.

Maintaining a portfolio may feel like unnecessary tedium, but what I love about portfolio creation and management is that it offers a fun, extra opportunity to impress. With the right taxonomy, you'll not only successfully serve up your best work, you can also showcase your UX copy chops, too! For creative professionals (especially those with less experience) a portfolio site is a bonus project that offers you a great opportunity to highlight a variety of your copy and content skills. In order to effectively sort and present your work, treat it like any other project and start with naming standards. I'd also suggest adhering to generally accepted blogging best practices and limiting categories to between 4-6.

The best idea is to organize your portfolio is to list each of your skills and group your samples under each skill. For instance, if you're blogging pro, you can list all URL links (or word documents) of the blogs you've written. To add authenticity, you may like to add some stats: views, reviews, comments, feedback, and so on.

No need to get all fancy with this. A simple Google drive folder will do well in most cases. Make sure you add an executive summary of what all you've worked on - niches and content types both. Organise your portfolio first in niches, then in client folder followed by the content types. That way a prospect can look at a wholesome picture of the projects you've worked on and to what extent.

Writing is just one part of the system, the other is domain expertise. An individual with average writing skills and medium-level expertise in any industrial domain can always scale the position in terms of experience, finances, knowledge, and leadership, as opposed to an excellent content writer with zero to little domain expertise in a particular field or industrial sector. There are numerous content writers in the world, but the quality remains low, as only handful of them have developed a parallel expertise in both skilled writing and particular industrial domain.

The best way to showcase your versatility is by posting content on different platforms. What works on LinkedIn won't necessarily work on Twitter, and other platforms. You need to alter the content a bit to suit the context and people on the platform. I usually start with the newsletter, then break it into a few LinkedIn posts, and multiple tweets. This shows how I can switch from long-form to short-form.

If you are working in multiple niches, make your portfolio stand out by adding versatile topics by categorizing niches by adding separate sections.

Control what your client sees. I know portfolios are considered a fundamental must for a writer, but I'm 34 years in and I have never used an online portfolio. I'm not interested in showing prospective clients my "range." I'm interested in showing them that I can do exactly what they're looking for. If they're browsing a profile, it's hit-or-miss whether what they choose to read will be the piece that best demonstrates the expertise that's relevant to their project. With referrals, queries here or through my website, or when I'm making first contact, I hand-pick the samples that are most relevant to the client's needs.

One way to showcase your range of writing styles in a portfolio is to demonstrate your versatility as a writer. Versatility means that you can adapt your tone, voice, style, format and content to suit different audiences, Locations, purposes and contexts. For example, you can include samples of your work in different genres, such as fiction, non-fiction, poetry, or journalism. You can also show how you can write for different media, such as print, web or social media. By showing your versatility, you can impress potential clients or employers with your ability to handle various writing tasks and challenges.

I update my portfolio monthly. It doesn't take too much of your time, and this way, you can showcase your latest and best work. It also helps prevent any broken links or outdated content that may be tied to past trends.

It won't take a lot of time if you make a habit of it. As soon as you finish a project you're proud of, add it to your portfolio; that way you won't feel like it's a task with a deadline that needs to be done. Also, removing old projects that no longer meet your current standards is expected; it can be difficult to let go sometimes, but it's necessary. Just don't forget to review your portfolio at least every quarter to be on top of things at all times.

Once you finish working with a client, ask for feedback on your collaboration and a testimonial. Make sure you can easily create a "case study" on your website and promote it on your socials. Make it a habit and you'll see your authority rise. People trust people who have delivered results for others.

Keeping your web developer portfolio up to date is like maintaining a live website. You don't want your site to have old, broken links, right? So, in your portfolio, you should remove old projects that no longer show your current skills and abilities. They're like the broken links on a website - not very useful. But a good website also gets better with new stuff. Just like a live site gains value by adding new features or content, you should add fresh web development projects to your portfolio. These new projects show your latest and best work, like how new features make a website more exciting. By doing this, you're like the web developer who keeps a site dynamic and up-to-date, so people can see your growth and skills clearly.

Yes, updating is important — but don't just think about this as a means of posting new work. You should also be updating your understanding of your client! What words do they use to describe their problems? What solutions do they seek? You're not just showcasing your work in your portfolio — you're showcasing yourself and your ability to understand your client. Make sure you're updating that too.

It's a good habit to promote your work with previous clients on LinkedIn. You can create a case study carousel or describe what your client was struggling with and how you helped them reach their desired outcome --> include screenshots, results, testimonials to improve credibility. People who resonate with these challenges will keep you under their radar and will see you as their "expert" once they're ready to ask for help.

You can put it on your website, share it on places like Facebook or Instagram, or even tell people about it in your emails. You can also put your portfolio on websites like Medium or LinkedIn where many people can see it and maybe want to work with you. Remember that what you share will be the first impression people will have on you and your work. Make sure it is your best pieces of work and that the readers get VALUE from it.

It's no good having lots of stuff on your hard drive if no one is able to see it. The first trick in showcasing your range of writing styles in a portfolio is to produce as much content as you can. You should always be writing. Once you have lots of content, start sifting through it, editing it, and cleaning it up. After proofing the content, ask for a second opinion, what do other people think. If it makes the grade, then you can begin putting it out there. Use as many vehicles and channels as you can but make sure there is one place where you always showcase your best content and urge people to take a look there.

It's great to showcase your portfolio, but think about how and why a user might actually click on it. It's often NOT because you say, "Check out my portfolio!" Instead, think about all the assets in your portfolio. All the interesting work, the great examples, the things that could inform or inspire others. Share THOSE on a regular basis, because that's the on-ramp for people's attention. Then, once you've hooked them, tell them there's a lot more just like it... on your portfolio.

As a web developer, think of your portfolio as your collection of amazing websites. To get more people to see and appreciate your work, share your portfolio on your website, social media, or in your email signature. You can also use platforms like LinkedIn or Medium to showcase your web development projects to potential clients or employers. Make sure to use the right keywords and descriptions, like a chef using the best ingredients, to help people find your work easily. By promoting your portfolio, you open the door to more opportunities and a wider audience, allowing you to display your web development skills to the world.

A portfolio isn't limited to just sharing "writing" samples. It also encompasses testimonials, screenshots of small wins (ofc with your client's permission), and most importantly, the impact your content has driven for your clients. Some of the most critical KPIs for content performance include page stickiness (bounce rate), CTR, organic traffic, keyword position, conversions. Make sure your portfolio gives a well-rounded perspective of "who you are", "what you do", and "how you can help" your potential clients. It should clearly highlight your strengths and bridge the gap between your skills and your clients' needs — this way they know they're making the right choice!

Don't be shy to show up your work 😔 😜 Extract it, quote it. For sure someone will be happy to explore your work. Probably, it's an opportunity to offer better you now than you before.

When you're showing your copywriting portfolio to a client, make sure you're highlighting the exact kind of writing they're looking for. If they need website content, show the web copy you've created. For those looking for an email newsletter, provide a direct link to a sample email you've written. This approach assures the client that you can handle their specific project. If you don't have a sample in the style they need, create one. For example, if you've done a lot of web content but they require an article, write a sample article and link to a PDF of it.

Sharing your finished work is critical, and so is exposing potential clients to what it's like to work with you. Whenever possible, ask clients and peers for a referral, testimonial, or recommendation. Content directors (and business owners acting as defacto content directors) want to know how well you collaborate, how quickly you get inside their brains, and how much back and forth it takes to create the final product. They also want to know if you're delightful to work with (which you probably are!) So don't be shy. Use your network!

Get creative on where to share, and remember to build a strong brand behind your work. People gravitate towards trusted brands. In the long term, it leads to... - Bigger community - Larger reach - Established credibility in your field - An easier time to propel to new social platforms that arise - Quicker feedback