Last updated on Jul 15, 2024

Struggling to stand out in the music industry's crowded online space?

In an era where music is as much about online presence as it is about talent, standing out in the music industry's digital realm can be a daunting task. You might be an incredibly talented musician, but without the right strategies, your voice could get lost in the cacophony of the internet. The key is to navigate this complex space with savvy and creativity, ensuring that your music reaches the ears that are eager to hear it. With a little guidance and a lot of persistence, you can rise above the noise and make your mark.

1 Online Branding

Crafting a unique online brand is essential. This means developing a consistent aesthetic and message across all platforms, from your website to social media. Your brand should reflect your music's personality and resonate with your target audience. It's not just about having a logo or a catchy tagline; it's about creating an immersive experience that captivates and engages listeners. Think of your brand as the virtual stage for your music, setting the tone before a single note is played.

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Jack Broom

Artist Manager & PR Manager
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Positively approach social media and it can do wonders for you. If you think of your social media profiles as nightclubs or gigs where you connect with likeminded individuals, it will make the experience of building your brand and artist profile so much more enjoyable and importantly fulfilling. Don't aim to attract the masses focus on the energy of those who buy into what you're doing and make your content valuable to them. In turn they will become your promo tool, and you will grow organically. Lastly, be consistent, don't overstretch yourself early on as this will set you up for a fall. Commit to posting twice a week on set days i.e. Tuesdays and Thursdays and insert regular content features too.

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2 Social Media

Social media is a double-edged sword; it's easy to get lost in the shuffle, but it's also an invaluable tool for connection. To stand out, you need to be more than just present—you need to be active and interactive. Share behind-the-scenes content, engage with followers by responding to comments and messages, and collaborate with other artists. Each platform has its own nuances, so tailor your approach to fit the culture of each one. Remember, authenticity is key to forging genuine connections with your audience.

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Rubin Patel

Co-Founder at Tenwest 🎶 | Giving emerging artists a global voice | 600m streams generated for artists
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Think about the following aspects and mould them into your own individual social strategy: - Follow and regularly review the best practices and posting tech specs of every platform. They all have creator knowledge bases/FAQs that are always up to date. - Speak to your fans. Think about how anything you post will speak to one of your existing followers - Speak to your scene. Think about how anything you post has the best chance to reach the right people within your niche - Collaborate with other creators. - Formalise your fan funnel. Think about your system for capturing your fan data and converting views on a popular reel > followers > music listeners, ticket and merch buyers (fans!)

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3 Quality Content

Your online content is your most powerful asset. High-quality, original content that showcases your music and personality will help you stand out. This could be anything from music videos and live performances to interviews and personal vlogs. It's important to maintain a balance between promotional content and material that provides value to your audience. Educate, entertain, and inspire your followers, and they'll be more likely to stick around and support your music journey.

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Christina Jaramillo

Founder@ Bloomin'Fish | Save a ton of time. ->MusicMGMT Follow me to where the music gets louder.
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Your best friend should be the quality of your product, the quality of the experiences you bring to your audience to ,your lane, your area of expression. Making sure you fine tune and adjust things, creatively express. Experimentation will filter into the quality of whatever it is you do. This is also how you stand out, by going places you have never gone musically, in order to bring back something new. Insuring the best possible delivery of your expression will create trust and an expectation of those qualities each time. Your fans will naturally grow curious of what you will do to exceed expectations.

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4 Audience Engagement

Engaging with your audience is not just about responding to comments; it's about building a community around your music. Host live Q&A sessions, create fan-exclusive content, or run contests that encourage participation. The more you involve your audience in your creative process, the more invested they'll become in your success. This doesn't mean bombarding them with constant updates, but rather creating meaningful interactions that leave a lasting impression.

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5 Strategic Collaboration

Collaborating with other artists and industry professionals can expand your reach and bring a fresh perspective to your work. Look for collaboration opportunities that align with your brand and can introduce you to new audiences. This could mean featuring another artist on your track, producing remixes, or even cross-promoting with artists in different genres. Strategic collaborations can open doors to new opportunities and networks within the music industry.

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6 Analytics Insight

Understanding online analytics can greatly improve your strategy. Platforms like YouTube, Instagram, and Spotify offer insights into who's listening to your music and how they're engaging with it. Use this data to refine your content strategy, target your marketing efforts, and identify which songs resonate most with listeners. Analytics can also help you track growth over time, giving you a clear picture of what's working and what isn't.

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