A key program stakeholder won't budge on demands. How do you keep the project on track?

1 Understand Concerns

The first step is to listen actively to the stakeholder's concerns. By demonstrating empathy and understanding, you can often uncover the underlying reasons for their demands. Sometimes, what seems like stubbornness is actually a deep-seated worry about project outcomes or personal stakes. Use these insights to inform your approach, ensuring that any solutions proposed address these concerns while still aligning with the project's objectives.

2 Explore Alternatives

Once you've identified the concerns, work collaboratively to explore alternative solutions. This involves creative problem-solving and the willingness to think outside the box. Present different scenarios that could satisfy both the stakeholder's needs and the project's requirements. By involving them in the process, you can foster a sense of ownership over the solution, which can lead to greater flexibility and willingness to compromise.

3 Leverage Influence

In some cases, you might need to leverage the influence of other stakeholders or higher authorities to persuade the resistant party. Identify allies who share your project vision and can advocate for its success. Their support can add weight to your arguments and help shift the balance in negotiations, encouraging the reluctant stakeholder to reconsider their position.

4 Communicate Effectively

Effective communication is key in managing stakeholder expectations and demands. Ensure that your messages are clear, consistent, and transparent. Avoid technical jargon and focus on conveying the benefits of staying on track with the project. Regular updates and open lines of communication can help build trust and reduce resistance over time.

5 Negotiate Smartly

Negotiation skills are crucial in these situations. Approach the negotiation table with a clear understanding of what can be offered and what is non-negotiable. Aim for a win-win outcome where possible, but also be prepared to make tough decisions if the stakeholder's demands threaten the project's viability. Remember, your ultimate responsibility is to the success of the project.

6 Maintain Focus

Finally, maintain focus on the project goals. While it's important to address stakeholder concerns, you cannot let them derail the project. Keep the team motivated and on track by reinforcing the vision and the benefits of successful completion. Sometimes, showing progress and delivering results can help convince a reluctant stakeholder that the project is worth supporting.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?