How would you approach a senior executive at an industry event to initiate a conversation?

1 Prepare Thoroughly

Before you even step into the event, ensure you've done your homework. Research the executive's background, their company's recent achievements, and any relevant industry news. This preparation not only boosts your confidence but also equips you with conversation starters that are specific and engaging. Mentioning a recent success or an article they've written can demonstrate your genuine interest and set the stage for a more meaningful dialogue.

2 Find Common Ground

Once the conversation begins, seek out common interests or experiences that can serve as a bridge between you. This could be a mutual connection, shared alma mater, or similar challenges faced within the industry. Finding and discussing these commonalities can help establish rapport and make the executive more receptive to continuing the conversation, potentially leading to a more substantial connection.

3 Offer Value

It's crucial to approach the conversation with a mindset of what you can offer, not just what you can gain. Perhaps you have insights on a topic that's relevant to the executive's interests or you're aware of a trend that could impact their business. By positioning yourself as someone with valuable information or a unique perspective, you demonstrate that you're a professional worth knowing.

4 Be Mindful of Time

Executives are often pressed for time, especially at industry events. Be conscious of their schedule and look for signs that they need to move on. Keeping your conversation concise and to the point shows that you respect their time, which they will likely appreciate. If the dialogue has gone well, politely ask if you can continue the discussion at a later date or through another channel.

5 Follow Up

Following up after the event is just as important as the initial conversation. Send a personalized email or LinkedIn message expressing your appreciation for their time and reiterating your interest in staying connected. This follow-up is your opportunity to solidify the connection and propose next steps, such as a meeting or phone call to discuss mutual interests further.

6 Stay Engaged

Finally, maintain the relationship by staying engaged over time. Share articles or news that might be of interest to them, congratulate them on professional milestones, and reach out periodically to check in. Building a lasting connection with a senior executive is an ongoing process that requires consistent effort and genuine interest in their work and achievements.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?