Last updated on Jun 12, 2024

How does setting influence the tension within your narrative?

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In the realm of business strategy, the narrative you construct around your brand or product can be a decisive factor in success. The setting of this narrative, much like in literature, plays a crucial role in creating tension and engaging your audience. By carefully choosing and crafting the backdrop for your business story, you can heighten the emotional investment of your stakeholders and create a more compelling case for your strategic vision.

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