How do you work with customers and stakeholders?

Remember that every customer is different and is motivated by different things. We have a program called Domo Innovators, where we work with some of our top customers to tell their story (case studies, quotes, videos, etc). We motivate them with opportunities (they get points and experiences for being part of the group). Everyone is different and values things in different ways. Make sure you know what makes customers tick and then help them achieve whatever they are trying to achieve.

From hundreds of conversations, I see that too many marketers... - underestimate the value of understanding their audience(s), their needs, and their challenges - mistake total addressable market (TAM) with ideal customer profile (ICP) - overgeneralize their understanding of their audience... creating A list rather than segmenting cohorts and understanding deeper nuance The fact of the matter is that every company has a finite number of targets that will hear their value proposition better, need that solution faster, will pay more, and will stay longer. As marketers, we need to be the champion of this valuable asset.

Do your distributors know each other? Some sales models avoid this but I believe it helps you and them if you share the contacts. You gain respect if you help them to succeed even outside your own product line. You take an interest in their success as a partner. I find many distributors work in silos and appreciate horizontal contacts. Their business involves making vertical supply chain contacts but receiving lateral ones can increase their loyalty to you.

Your team is the foundation for success! Here are 7 proven ways you can start empowering your team TODAY! 1. Communicate the WHY: Help them SEE the future vision. 2. Lead by example: Embrace a growth mindset and show your team that you're open to new technologies and willing to embrace change. 3. Provide education and training 4. Offer support: Provide your team with the resources and support they need to succeed. 5. Encourage experimentation: Encourage your team to experiment and embrace failure as a natural part of the learning process. 6. Partner with experts. 7. Stay open minded. Listen to your team. Be willing to try new things and adjust your strategy as needed. Help them replace limiting beliefs with a growth mindset.

Empowering your employees can make all the difference in having a great sale year or a regular sale year. Empowered employees 1. Take more responsibility without being asked. They also hold themselves accountable. 2. Communication is faster and decisions are easier 3. They work towards a collective goal and feel personally engaged in achieving that goal 4. When they are involved in decision making, the resulting actions that follow are better 5. They also feel at ease while sharing ideas and foster a culture of ownership

Build a clear Ecosystem (Customers, suppliers, distributers and employees). It is essential to listen to them, talk clearly about what they need, and make sure they know your value. Also when you keeping them informed, you build stronger connections, and being flexible and open to changes based on what they share helps everyone feel involved and important.