How do you use visual aids to support your answers?
Visual aids can enhance your presentation by adding clarity, interest, and credibility to your message. But how do you use them effectively to support your answers during a Q&A session? Here are some tips to help you prepare and deliver your visual aids with confidence and impact.
The first step is to select the visual aids that will best illustrate your key points, data, or examples. Avoid using too many or too complex visuals that might confuse or distract your audience. Instead, focus on the ones that will reinforce your main message, show trends or comparisons, or provide evidence or testimonials. You can use charts, graphs, diagrams, images, videos, or quotes as visual aids, depending on your purpose and audience.
-
Komal Ramani-Makhija
Branding Expert | Brand Strategist - Business & Personal Brands | Founder & Principal Designer - Projekt - A design led firm specialising in Logo & Packaging Design | Professional Speaker
✅ As a thumb rule, use one shape for similar kind of content. ❌ Don’t mix bar graph with pie chart. Don’t mix a pyramid with a circle based infographic. ✅ Keep shapes consistent all across the presentation
-
Andrew K.
You are telling a story. Make sure your visuals support your story. Ensure the visuals you choose provide the right emotion, context, flow, and are related to one another throughout the presentation.
-
Todd Greider, CPTD
Sales Enablement & Training ◆ Leadership Coach ◆ Strategy & Coaching for High Performance and Peak Results.
The key to using relevant visuals is to research your audience ahead of time and select visuals that deliver your information in a way that is meaningful to the audience. For starters, I encourage you to read the book, "People Styles at Work and Beyond" by David Bolton & Dorothy Grover Bolton. This provides context for how audiences of different personality styles/characteristics like to receive information. This knowledge helps assess which type of visual to use and why. If telling a story, I may show a relevant picture to visualize the story. When leveraging data, rather than using an elaborate chart, I may choose no more than three data points and tell a story about them to provide context and meaning for my audience.
-
Ankur Chauhan
Enabler Insight and Analytics at Novartis | Healthcare | Digital Evangelist
It cannot be denied that avoiding complex visuals do aid in delivering key mesage but there are instances, where one has a highly complex data which cannot be explained with same chart approach. I have encounteres this several times. They key is then to : 1. Take a story telling approach, which ensures everything is breaken down into key messages. 2. Build logical linkage between two different charts. 3. Ensure that charts are clearly laid out with key message, without looking cluttered.
-
Galit Rosenblatt
Growth Optimizer ♠️ | Combines AI, IQ, EQ and digital tools to craft high-ROI content solutions for managers who wants to raise resources, improve revenue management and their employee engagement
The key trick for choosing your data visualization aids is that the first thing that comes to your mind is not necessarily the right one. Dig deeper, think of non-obvious visuals and analogies, and look them up online on websites like Freepik, Envato, or even go to Midjourney. Write a prompt to create the visual you want in the style and look and feel you desire.
The second step is to prepare your visual aids in advance and make sure they are clear, accurate, and consistent. Use fonts, colors, and layouts that are easy to read and follow. Check for spelling, grammar, and formatting errors. Test your visuals on different devices and screens to ensure they are visible and functional. Also, practice using your visuals in your presentation and Q&A session. Anticipate the questions that might arise and rehearse how you will show and explain your visuals to answer them.
-
Komal Ramani-Makhija
Branding Expert | Brand Strategist - Business & Personal Brands | Founder & Principal Designer - Projekt - A design led firm specialising in Logo & Packaging Design | Professional Speaker
💡It’s a good practice to show the shape of the visual first and then add text to it in the next slide. ✅This builds up anticipation. ✅Gives the viewer more time to absorb the context ✅Draws their attention to the correct spot on the slide presentation
-
Andrew K.
Remove as much from the slide as you can. You want your audience to focus on what you are presenting, not on reading the slide or distracted by graphics or the motion of clips/videos. Try to limit the words to the least amount possible that will remind you of which content you are presenting for that slide. If your audience can get all the information from the presentation there is no need for a presenter.
The third step is to display and control your visuals during your Q&A session. Use a remote or a clicker to switch between your slides or screens. Avoid looking at your visuals too much or reading from them. Instead, maintain eye contact with your audience and use your voice and gestures to emphasize your points. Explain what your visuals mean and how they relate to your answer. Don't let your visuals dominate or interrupt your flow. Use them as a supplement, not a substitute, for your verbal communication.
-
Komal Ramani-Makhija
Branding Expert | Brand Strategist - Business & Personal Brands | Founder & Principal Designer - Projekt - A design led firm specialising in Logo & Packaging Design | Professional Speaker
💡The visual infographic should be used as a hint for you to elaborate, not to read the entire presentation from it. ✅ Use phrases/pointers in infographics that act as a trigger for you and as a connector for the audience.
-
Andrew K.
You want to be the focus of attention so move. People look at movement and if you are standing still while your slides are moving, while distractions in the audience are moving, or other distractions are present the audience will get distracted. Use pitch and tone to emphasize important points. When scanning the room stop every one to two seconds and look at the same person for one to two seconds. This will make you look more intentional with your delivery.
The fourth step is to engage and interact with your audience using your visuals. Invite your audience to ask questions or share their opinions about your visuals. Use questions, polls, quizzes, or games to involve them and check their understanding. Acknowledge and address their feedback or concerns. Use humor, stories, or anecdotes to make your visuals more memorable and relatable. Show enthusiasm and passion for your topic and your visuals.
The fifth step is to adapt and improvise your visuals according to the situation and the audience. Be prepared to adjust your visuals depending on the time, space, and equipment available. Have a backup plan in case of technical issues or glitches. Be flexible and responsive to the questions and reactions of your audience. Skip, modify, or add visuals as needed to clarify or elaborate your answers. Use your creativity and judgment to make the most of your visual aids.
-
Todd Greider, CPTD
Sales Enablement & Training ◆ Leadership Coach ◆ Strategy & Coaching for High Performance and Peak Results.
When presenting, I always like to have a flip chart or whiteboard available to help visualize the material. I do this for two reasons: 1. Backup plan if the technology doesn't work 2. Depending upon where the conversation must go with your audience, I may not have a visual on a slide, however, I can create something on the flipchart or whiteboard to supplement the discussion and help visualize the discussion to provide context as needed. I sometimes will have secondary visuals that I don't intend to use at the end of the presentation in an appendix that I can jump to as needed, although I don't often leverage them. Again, this serves as another option for a backup plan.
-
Andrew K.
When possible align the color of your visuals to the theme of the event or organization. Also aligning visual to specific verbiage used by the audience will assist in facilitating interest and understanding. Likewise, ensure the metrics, graph types, and scale are familiar to the audience. A photo of US dollars may not be well received when presenting to European executives.
The sixth step is to evaluate and improve your visuals after your Q&A session. Seek feedback from your audience, peers, or mentors on how well you used your visual aids to support your answers. Identify the strengths and weaknesses of your visuals and your delivery. Learn from your mistakes and successes. Keep track of the questions and comments that your visuals generated. Review and update your visuals regularly to keep them relevant and effective.
-
Andrew K.
Have a notetaker for this part of the presentation whenever possible. Depending on the audience it may seem unprofessional to stop the presentation to take notes.
-
Richard Vickers
Public Speaker|Communicator|Edutainer|Writer|Mentor to Leaders|Thought Leader for Trainers|Adviser to Coaches
When using an actual “physical” visual aid- i.e. an original Beatles Album or a baseball signed by favorite player- don’t forget to use the blackout button on the clicker. Make the focus the item. You. Live. Take the PPT away often during Q and A utilizing the black out feature. This small technique does wonders for the audience when going in and out of Q and A.
Rate this article
More relevant reading
-
Public SpeakingHow do you evaluate the impact and feedback of your visual aids?
-
Public SpeakingHere's how you can enhance your message when speaking to your boss using visual aids effectively.
-
Public SpeakingYour visual aids are out of sync with your speech. How can you ensure they enhance your message effectively?
-
Public SpeakingHere's how you can enhance your presentation with visual aids.