Last updated on May 3, 2024

How do you use digital platforms for stakeholder management?

Restructuring is a complex and often challenging process that requires effective communication and stakeholder management. Stakeholders are any individuals or groups that have an interest or influence in the outcome of the restructuring, such as employees, customers, suppliers, investors, regulators, and the public. Managing their expectations, needs, and concerns is crucial for the success and reputation of the restructuring project. However, traditional methods of stakeholder communication, such as face-to-face meetings, phone calls, and emails, may not be sufficient or feasible in today's digital age. Therefore, you need to leverage digital platforms to enhance your stakeholder management strategy. Here are some tips on how to do that.

1 Identify your stakeholders

The first step is to identify who your stakeholders are and what their level of interest and influence is. You can use a stakeholder analysis matrix to map them according to these criteria and prioritize them accordingly. You also need to understand their communication preferences, needs, and expectations, as well as their potential risks and opportunities. You can use online surveys, polls, or feedback forms to gather this information and segment your stakeholders into different groups.

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2 Choose your platforms

The next step is to choose the most appropriate digital platforms for each stakeholder group. You should consider the purpose, frequency, and format of your communication, as well as the accessibility, security, and reliability of the platforms. Examples of digital platforms for stakeholder management include websites, social media channels, webinars, newsletters, and collaboration tools. For instance, websites can be used to share updates, FAQs, documents, and contact details. Social media can be used to reach a wider audience and create awareness and dialogue around your restructuring project. Webinars are great for delivering presentations or workshops to geographically dispersed stakeholders. Newsletters can be used to send regular updates or announcements via email. Finally, collaboration tools such as Slack or Zoom are useful for facilitating teamwork and coordination among internal stakeholders.

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Philipp Wolters

Rechtsanwalt I Partner bei BBR I Fachanwalt für Insolvenz- und Sanierungsrecht ► Fokus auf Sanierung von Unternehmen in der Krise
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In einer Restrukturierung unter Insolvenzschutz gibt es zahlreiche Stakeholder, die regelmäßig informiert werden müssen. Dazu gehört stets die Sachwaltung. In der regelmäßig sehr engen Zusammenarbeit hat es sich bewährt, eine Cloud einzurichten und darüber wichtige Informationen wie aktualisierte Liquiditäts- und Umsatzplanungen zur Verfügung zu stellen. Die Arbeit über eine cloud-basierte Lösung ist deutlich effizienter. Die im Rahmen der Corona-Pandemie verstärkt genutzten Kommunikationsplattformen wie Teams haben sich durchgesetzt. Auf diesem Weg sind auch Treffen eines großen Gläubigerausschusses spontan zu organiseren und effizient durchzuführen. Verfahrensinformationen werden immer öfter z.B. über Linkedin erteilt.

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3 Plan your content

The third step is to plan your content for each digital platform and stakeholder group. You need to consider the tone, style, and language of your content, as well as the key messages, goals, and actions that you want to convey or elicit. You also need to consider the timing, frequency, and duration of your content, as well as the feedback mechanisms that you want to use. You can use a content calendar or a communication plan to schedule and organize your content across different platforms and stakeholder groups.

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4 Monitor and evaluate

The final step is to monitor and evaluate the effectiveness of your digital platforms and content for stakeholder management. You need to measure the reach, engagement, and satisfaction of your stakeholders, as well as the impact of your communication on their awareness, understanding, support, or behavior. You can use analytics tools, surveys, polls, or feedback forms to collect and analyze this data. You also need to review and adjust your digital platforms and content based on the feedback and results that you receive.

Using digital platforms for stakeholder management can help you communicate more efficiently, effectively, and transparently with your stakeholders during a restructuring project. By following these tips, you can leverage the power of digital platforms to enhance your stakeholder management strategy and achieve your restructuring goals.

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