How do you test and improve your product photography size chart conversions and customer satisfaction?

1 Choose the right format

The first step is to decide what format you want to use for your product photography size chart. There are different options, such as tables, diagrams, images, or videos, and each one has its pros and cons. For example, tables are easy to read and compare, but they can be boring and impersonal. Diagrams are visual and engaging, but they can be confusing and inaccurate. Images are realistic and relatable, but they can be inconsistent and misleading. Videos are dynamic and interactive, but they can be slow and expensive. You need to choose the format that best suits your product type, your brand style, and your customer preferences.

2 Create clear and consistent measurements

The next step is to create clear and consistent measurements for your product photography size chart. You need to use the same units, tools, and methods for all your products, and make sure they are aligned with the industry standards and customer expectations. You also need to provide enough measurements to cover the key dimensions of your products, such as length, width, height, circumference, or weight. You can use a measuring tape, a ruler, a scale, or a reference object to show the measurements in your product photos. You should also label the measurements clearly and use contrasting colors or fonts to make them stand out.

3 Showcase different models and angles

The third step is to showcase different models and angles in your product photography size chart. You want to show how your products look and fit on different body types, shapes, and sizes, and how they vary depending on the perspective and the pose. You can use real models, mannequins, or flat lays to display your products, and use different camera angles, lighting, and backgrounds to highlight the features and details. You should also include close-ups, zooms, or videos to show the texture, quality, and functionality of your products.

4 Optimize for mobile and web

The fourth step is to optimize your product photography size chart for mobile and web. You need to make sure that your size chart is easy to access, view, and use on different devices, browsers, and platforms. You can use responsive design, compression, or cropping to adjust the size, resolution, and layout of your size chart images or videos. You can also use pop-ups, tabs, or links to make your size chart visible and accessible without cluttering your product page. You should also test your size chart on different screen sizes, orientations, and speeds to ensure a smooth and fast user experience.

5 Add social proof and feedback

The fifth step is to add social proof and feedback to your product photography size chart. You want to show that your products are trusted, liked, and recommended by other customers, and that you are open to suggestions and improvements. You can use reviews, ratings, testimonials, or user-generated content to display the opinions and experiences of your previous or current customers. You can also use surveys, polls, or comments to collect feedback and suggestions from your potential or existing customers. You should also respond to feedback and questions promptly and politely, and use them to improve your products and your size chart.

6 Analyze and improve your performance

The last step is to analyze and improve your product photography size chart performance. You need to measure and monitor how your size chart affects your conversions and customer satisfaction, and how you can optimize it further. You can use analytics tools, such as Google Analytics, to track and evaluate metrics, such as click-through rates, bounce rates, conversion rates, or return rates. You can also use A/B testing, split testing, or multivariate testing to compare and contrast different versions of your size chart, such as format, measurements, models, or angles. You should also review and update your size chart regularly to reflect any changes in your products, your market, or your customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?