How do you present ecommerce results to managers?

1 Know your audience

Before you start creating your ecommerce report, you need to understand who you are presenting to and what they care about. Different managers may have different expectations, interests, and questions about your ecommerce performance. To tailor your report accordingly, it is important to identify the key decision-makers and influencers in your organization and their roles and responsibilities. Researching their background, goals, pain points, and preferences for ecommerce reporting will help you align your objectives and metrics with their business priorities and KPIs. Additionally, anticipating their questions and concerns and preparing relevant data and insights will ensure that you are able to give them the information they need.

2 Choose your format

The format of your ecommerce report can vary depending on the purpose, scope, and frequency of your presentation. For example, a dashboard can be used to monitor and track your ecommerce performance on a daily, weekly, or monthly basis, while a slide deck can be used to present your ecommerce performance on a quarterly or annual basis. Additionally, a report can be used to document your ecommerce performance for a specific project, campaign, or period. All formats are useful for sharing updates and alerts with your managers, highlighting achievements and challenges, and providing evidence and justification for decisions and actions.

3 Define your scope

When creating an ecommerce report, it is important to define the scope of the report based on your ecommerce goals, the expectations of your audience, and the available data. To do this, you should select the relevant dimensions and segments to analyze, such as product categories or customer segments. You should also choose the appropriate metrics and indicators to track, such as sales or conversion rate. Additionally, you should set the relevant benchmarks and targets to compare your results with, such as historical data or industry averages. Finally, you should determine the suitable time frame and frequency to report on, such as daily or monthly.

4 Analyze your data

The data analysis is the core of your ecommerce report, where you transform raw data into meaningful insights and actionable recommendations. To do this, you should use the appropriate ecommerce tools and methods to collect, clean, and organize your data, such as Google Analytics or Excel. Additionally, you should apply relevant ecommerce techniques and models to explore, visualize, and interpret your data. By doing this, you can identify key ecommerce patterns and findings that emerge from your data. It's also important to explain the underlying ecommerce causes and factors that influence your results. Finally, you should suggest feasible ecommerce actions and solutions that can improve your results. All of these steps are necessary in order to answer your ecommerce questions, address your audience's concerns, and support your ecommerce goals.

5 Present your story

The presentation is the final and most important step of your ecommerce report, where you communicate your results and insights to your managers in a clear and compelling way. To do this, you should select the best format and medium for delivery, such as a dashboard or slide deck. Additionally, you should follow the best practices and principles for design, such as simplicity and clarity. Furthermore, you should use effective elements and techniques to enhance your report, like headlines, summaries, charts, tables, and images. Additionally, you should organize your report with a logical structure and flow, like an introduction, body, and conclusion. Finally, you should use persuasive language and tone to convey your report with facts and figures that demonstrate the benefits of your insights.

6 Solicit feedback

The feedback is the essential part of your ecommerce report, where you learn from your managers' reactions, opinions, and suggestions. To solicit feedback in a way that demonstrates your openness, professionalism, and commitment to improvement, invite your managers to ask questions and share comments during or after your presentation. Listen actively and attentively to their feedback and respond constructively and confidently to their issues and concerns. Show appreciation for their input and support by thanking them for their feedback. Additionally, follow up with them to update them on your progress and actions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?