How do you make meaningful connections online?
Networking is a valuable skill that can help you advance your career, find new opportunities, and learn from others. But how do you network effectively in a digital world, where face-to-face interactions are limited and online platforms are crowded and noisy? In this article, you will learn some tips and strategies to make meaningful connections online, without being spammy, boring, or irrelevant.
Not all online platforms are created equal when it comes to networking. Some are more professional, such as LinkedIn, while others are more casual, such as Twitter or Instagram. Depending on your goals, industry, and personality, you may prefer one platform over another. The key is to choose the platforms where your target audience is active, where you can showcase your value, and where you can engage in meaningful conversations. Don't spread yourself too thin by trying to be everywhere at once. Focus on the platforms that suit your style and objectives.
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Influencers usually concentrate on one platform. There is a good reason for this, as otherwise an authentic appearance is not possible. In my opinion, only LinkedIn is an option in the business sector. What you can do is present your more professional private side on Instagram and then direct people from there to LinkedIn. However, this should be done with great sensitivity.
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Different social media sites attract different people. For work connections, try LinkedIn. For sharing cool stuff, Instagram might be better. By choosing the right platform, you'll find the people you want to connect with.
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Like any networking, be where your prospects or referral partners are active. I say where they are active, because some people have profiles on a platform but rarely log in. On LinkedIn, for instance, you can see if someone is active if they share content or engage with content.
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Opt for platforms that align with your networking goals and where your target connections are likely to be present. Each platform has its unique features and audience, so choose those that best serve your purpose.
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In my view, making meaningful online connections starts with selecting the right platform. Not all networks are alike; opt for the one that aligns with your goals and audience. If professionalism is your priority, LinkedIn may be the go-to choice, while Twitter and Instagram offer a more relaxed atmosphere.
Your online profile is your digital business card. It should reflect who you are, what you do, and what you can offer. Make sure your profile is complete, accurate, and up-to-date. Use a clear and professional photo, a catchy and relevant headline, and a concise and compelling summary. Highlight your skills, achievements, and interests. Include keywords that relate to your industry, niche, and goals. And don't forget to add a call to action, such as inviting people to connect, follow, or visit your website.
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Imagine a building. I think of your profile as the strong foundation that is necessary. If it's not there, the building can't stand up.
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In my view, forging meaningful online connections begins with a well-optimized profile. Think of it as your digital business card; it should reflect your essence and expertise. Ensure it's complete, accurate, and current, with a professional photo and an engaging headline. Craft a compelling summary, showcasing your skills, achievements, and interests, and incorporate industry-relevant keywords.
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Most people don’t realize that employers look at your socials when considering you for a position. With that being said, you want your profile to give them a full picture of who you are which can’t be done on a resume.
One of the most important principles of networking is to provide value before asking for anything. This means sharing useful content, offering insights, giving feedback, answering questions, and solving problems. By providing value, you demonstrate your expertise, credibility, and generosity. You also attract attention, build trust, and create rapport. Don't just post links to your own products or services, or ask for favors or referrals. Instead, focus on how you can help others, add value to their lives, and make a positive difference.
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Offer help before asking for it Think about how you can add value to other people’s endeavors will greatly increase the probability and value of help you will receive when needed
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trazer uma experiência, uma história ou um apoio sempre é bem vindo, quando o assunto é networking online, em especial em rede social como o Linkedin. Outro aspecto que considero muito importante é se despir de preconceitos e julgamentos! Vejo muito ódio disfarçado de opinião! Devemos manter uma postura construtiva e apoiadora, se não for possível ajudar a fomentar uma discussão saudável, melhor ne participar da conversa.
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Depending on your industry, an online network can prove to be very beneficial - a true resource to like-minded professionals. Many times I've gained insights from others as well as provided solutions to group discussions drawn from my own experiences. Networking virtually can be the initial contact for further offline conversations that lead to real problem solving and collaboration.
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I prefer to approach online connections by emphasizing the value I can provide. Networking is all about giving before receiving. Sharing useful content, offering insights, and being generous with expertise can foster trust and genuine rapport. Its not about self-promotion it's about making a positive impact in others' lives and building meaningful connections.
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This is the concept of "netgiving" that Tim Cork speaks about. Nobody wants to be used. If you lead with giving, you will build trust, quality relationships and a great reputation.
People can sense when someone is being fake, salesy, or desperate online. That's why it's crucial to be authentic when networking online. Be yourself, be honest, and be respectful. Don't pretend to be someone you're not, don't lie about your credentials or achievements, and don't spam or harass people. Instead, show your personality, your passion, and your purpose. Express your opinions, your emotions, and your values. And respect other people's views, boundaries, and preferences. By being authentic, you will attract like-minded people, build genuine relationships, and stand out from the crowd.
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I prefer the path of authenticity in my online networking endeavors. It's essential to be genuine and honest, as people can spot insincerity from a mile away. Be yourself, express your passions, and respect others' boundaries. Authenticity not only helps in building real connections but also sets you apart in a world where authenticity is a rare gem. Let's be true to ourselves and foster meaningful relationships online!!!!!!!
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Authenticity doesn't just happen, it's built through your experiences over time! It's a deep understanding of yourself: all the values, assumptions, and beliefs that you've cultivated throughout your life. Communicating authentically with someone online is simply giving voice to that understanding. This might seem difficult or scary at first, but the better you understand yourself, the easier it becomes!
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Being authentic is essential. This is why templates or using AI do you a disservice. They might seem like a solution when you are stuck for words, but you may come unstuck if you use this option. Sometimes people ask me for a template for writing an introduction message when connecting with someone on LinkedIn. I explain to them that one of the problems with this is that it won't sound like them. And if it gets the desired result, that the person responds to them, then they will need to reply, and it will be obvious that they were not the author of the original message. Immediately they come across as inauthentic. By all means, use AI or google or other sources to get ideas of what things to say, but use your own words and voice.
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Being authentic is key to networking online, and as the article mentions, this includes not spamming or lying to those you're trying to form your relationship with. Having your own set of guidelines for how you interact with others online keeps your integrity, and you should feel encouraged to share these with others so they know how to interact with you as well!
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Be authentic AND be human! I have helped a lot of online faculty members shape their in-class communication to reflect their humanity. It can be as simple as demonstrating your interest in learning more about each student. Establishing a personal connection can result in valuable back-and-forth communication and lead to personalized learning.
Networking online is not a one-time event, but a continuous process. You can't expect to make meaningful connections by sending a few messages or comments and then disappearing. You need to engage consistently with your online network, by following up, staying in touch, and providing support. You also need to expand your network, by reaching out to new people, joining relevant groups or communities, and participating in events or activities. And you need to nurture your network, by expressing gratitude, giving recognition, and offering referrals. By engaging consistently, you will maintain your visibility, strengthen your bonds, and create opportunities.
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I prefer the approach of consistent engagement in my online networking journey. Building meaningful connections isn't a one-and-done task; it's an ongoing commitment. Staying in touch, providing support, and expanding my network through relevant groups and activities is vital. Nurturing these connections with gratitude and recognition not only maintains visibility but also creates opportunities that can be mutually beneficial.
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You cannot be part of a community or make connections in an online world if you are not consistent with showing up for others. Showing up for others can mean setting 15 minutes aside each day to like/comment/share an article from a new connection on LinkedIn, check in with someone about a job hunt while sending a recommendation for a job they might like, or simply sending a message hoping them well on a new endeavor.
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Don’t be afraid to set up a video chat with those you want to network with. Other than in-person, a video chat is the best way to connect with someone. It feels more personal than sending messages back and forth. Also, continue to nurture relationships. It will make you come off as more genuine because it shows you actually care about your connection with them. If you don’t continue to engage then it seems like you used them as another connection.
The ultimate goal of networking online is to take it offline. This means moving from a digital connection to a personal one, by having a phone call, a video chat, or a face-to-face meeting. This is where you can deepen your relationship, explore mutual interests, and create value for each other. Taking it offline also shows that you are serious, committed, and respectful. Of course, you need to be mindful of the timing, the context, and the etiquette of taking it offline. Don't rush it, don't force it, and don't be pushy. Instead, ask for permission, suggest a specific agenda, and confirm the details.
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A little anecdote: I've never felt dumber than the time I met someone at a professional event, introduced myself to him and he replied "we know each other, we've already spoken on LinkedIn". Take online relationships for what they are, discover new people and MEET THEM. Seeing people in real life strengthens relationships and brings far more value than anything you'll do remotely.
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Taking an online connection offline is extremely valuable, as this type of connection creates excitement and genuine conversation throughout your meeting. I would suggest to set a cadence when looking to meet with someone whether it be bi-weekly, monthly, or quarterly. Setting a schedule for your offline connection will allow consistency with your networking and engagement.
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When asking for permission, state who you are and why you are interested in talking to them. Procede to ask them if you could set up a 15-20 minute informational interview with them. By stating an allotted time, it shows that you respect their time and won’t just ramble off. Everyone has a spare 15-20 minutes a week.
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It is important to consider when engaging and networking with people online to keep your own set of guidelines and boundaries. Share these guidelines and boundaries with your network, and don't be afraid to tell someone if they have violated this. Many of us get a lot of messages on LinkedIn, which some can be solicitation, spam, or even disrespectful. Feel encouraged to block, report, and delete those you do not want to network with online.
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Networking is the key to success. Most people didn’t get to where they are at without the help of someone else. People are naturally willing to help out. With that being said, don’t be afraid to reach out to people and ask for advice. You’d be surprised at where that can get you.
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HAVE A CRYSTAL CLEAR OBJECTIVE! In an Online Space, it is essential to know your WHY. Because diversifying network is in your control here. For example, If you are someone who is about to start a new business, then your objective might be to network with people who would inspire you in some way or the other. Hence, connecting with founders, managers, consultants, creators and other stakeholders around your industry would be a smart thing to do, making it all meaningful.
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