How do you create a clear and engaging introduction and conclusion?

2 State your purpose and objectives

After the hook, you should state your purpose and objectives for your presentation. Your purpose is the main reason why you are presenting, and your objectives are the specific outcomes you want to achieve. Your purpose and objectives should be clear, concise, and relevant to your audience. For example, you could say: "Our purpose today is to inform you about the benefits of meditation, and our objectives are to explain how meditation works, demonstrate some simple techniques, and persuade you to try it for yourself."

3 Preview your main points

The last part of your introduction should preview your main points, the key ideas that support your purpose and objectives. Your main points should be organized in a logical order, and each point should have a label or a signpost that tells your audience what to expect. For example, you could say: "We will cover three main points in our presentation: first, the science behind meditation; second, the types and methods of meditation; and third, the practical tips and resources for meditation."

4 Summarize your main points

The conclusion of your group presentation should summarize your main points, the key ideas that you have presented to support your purpose and objectives. Your summary should be brief, accurate, and consistent with your introduction. You should not introduce any new information or arguments in your conclusion. For example, you could say: "In summary, we have informed you about the benefits of meditation, explained how meditation works, demonstrated some simple techniques, and persuaded you to try it for yourself."

5 Restate your purpose and objectives

After summarizing your main points, you should restate your purpose and objectives for your presentation. Your restatement should be slightly different from your introduction, and emphasize the main message or takeaway that you want your audience to remember. For example, you could say: "Our goal today was to show you how meditation can improve your health, happiness, and performance, and to encourage you to practice it regularly."

6 End with a call to action

The final part of your conclusion should end with a call to action, a statement or a question that invites your audience to do something or think about something related to your topic and purpose. A call to action can be a recommendation, a suggestion, a challenge, a request, or a question. The call to action should be clear, specific, and relevant to your audience. For example, you could say: "We hope that you have learned something new and useful today, and that you will give meditation a try. If you are interested, we have prepared some handouts with more information and resources for you. Thank you for your attention and participation."