How can you write a press release that is optimized for the blue economy?

1 Know your goals

Before you start writing, you need to have a clear idea of what you want to achieve with your press release. Do you want to inform, persuade, or inspire your readers? Do you want to announce a new product, service, or partnership? Do you want to raise awareness, generate interest, or invite feedback? Your goals will shape your tone, content, and call to action. Make sure you align your goals with the values and needs of the blue economy, such as sustainability, innovation, and collaboration.

2 Know your audience

Your press release should be tailored to the specific audience you want to reach. Who are they? What are their interests, challenges, and expectations? How do they consume information? What media outlets do they trust and follow? How can you appeal to their emotions and logic? Knowing your audience will help you choose the right language, format, and distribution channels for your press release. You should also consider the cultural and geographical diversity of the blue economy, and avoid jargon, acronyms, or technical terms that may confuse or alienate your readers.

3 Know your story

Your press release should tell a story that captures the attention and curiosity of your audience. What is the main problem or opportunity that your press release addresses? How does it relate to the blue economy and its trends and issues? What is the solution or benefit that you offer? How does it differ from other solutions or benefits in the market? What is the impact or outcome that you expect or have achieved? Your story should be concise, clear, and credible, and answer the five Ws: who, what, where, when, and why.

4 Know your structure

Your press release should follow a standard structure that makes it easy to read and understand. The structure consists of four main elements: the headline, the lead paragraph, the body, and the boilerplate. The headline should summarize the main point of your press release and entice your audience to read more. The lead paragraph should expand on the headline and provide the most important information. The body should provide more details and evidence to support your story, such as quotes, facts, figures, or examples. The boilerplate should provide some background information about your organization and its role in the blue economy.

5 Know your optimization

Your press release should be optimized for both human and search engine readers. This means that you should use keywords, phrases, and terms that are relevant to the blue economy and your audience's search intent. You should also use subheadings, bullet points, and images to break up your text and make it more scannable and attractive. You should also include links to your website, social media, or other sources of information that can enhance your credibility and visibility. Finally, you should proofread and edit your press release for grammar, spelling, and accuracy.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?