How can you research a company to prepare for an interview?

3 Check the online reviews and ratings

Online reviews and ratings can provide you with an unbiased and candid perspective on the company's strengths and weaknesses, as well as its culture, values, and work environment. You can use sites like Glassdoor, Indeed, or Vault to read reviews from employees, former employees, or applicants, and see what they liked or disliked about the company. You can also check the company's rating on aspects like compensation, benefits, growth opportunities, diversity, and leadership.

4 Review the job description and requirements

The job description and requirements are the most direct and specific sources of information about the role you are applying for and the expectations of the hiring manager. You can use them to tailor your resume, cover letter, and interview answers to highlight your relevant skills, experience, and achievements. You can also use them to identify any gaps or questions you may have about the position, and prepare to address them in the interview.

5 Research the industry and market

Researching the industry and market can help you understand the company's position, performance, and potential in relation to its competitors, customers, and challenges. You can use sources like industry reports, trade journals, news articles, blogs, podcasts, or webinars to learn about the trends, opportunities, threats, and best practices in the field. You can also use tools like SWOT analysis, Porter's five forces, or PESTLE analysis to evaluate the company's strengths, weaknesses, opportunities, and threats.

6 Prepare your questions and notes

After researching the company, you should have a clear and comprehensive picture of its background, goals, culture, and expectations. You should also have some questions and notes to demonstrate your interest, curiosity, and preparation in the interview. You can use the STAR method (situation, task, action, result) to structure your answers with specific examples from your research. You can also use the SMART method (specific, measurable, achievable, relevant, time-bound) to set your goals and expectations for the role and the company.