How can you optimize your content marketing plan with emerging formats and platforms?

A deep understanding of your audience is key! I see so many people posting random stuff that gets little or no interaction because it doesn't resonate with their audience. If you don't know your audience's challenges and aspirations you're leaving money on the table and wasting lots of time and energy. And if you don't know where to start to find out this invaluable information, just ask them! It's really simple. Just reach out to people in your target audience and talk to them or chat with them on LinkedIn. You'll be surprised at how many people will be willing to share what keeps them up at night and what their dream life looks like. Just try it... 😉

My all-time favorite and Top Tip: Pay attention to the social media platforms and JUMP on new features they come out with. ★ When Facebook rolled out Facebook LIVE the algorithm favored those who used it. ★ When Reels were first rolled out on Instagram, the same thing happened. ★ Newsletters on LinkedIn? Boom! If you do one thing - pay attention to the newest and latest updates and features and try, test, and use them. PS -> [Cough, cough] AI articles. 😏

While text-based content is essential, consider diversifying your content portfolio. Incorporate visual elements like infographics, videos, etc.

Understand that content consumption habits look very different between platforms. For example, with video your audience may value short clips on LinkedIn but on YouTube longer how to videos.

To get your content marketing right and hit your business goals, you've got to know your audience inside out. By building a detailed persona, every piece of content you produce, every strategy you adopt, is grounded in the understanding of a real person's journey. That's why you need to make the extra step while creating it. Don't just make assumptions about your audience. You should gather real data. You need to: - do as many as possible user interviews; stop only when you start hearing the same thing over and over again. - be in touch with Sales pretty much all the time - they're on the front lines and they know better. - put your hypothesis to a test with real people (even if this means to lose the lead).

The #1 Driver of Top of Mind Recall is Consumption Your goal is to create consumption. To create consumption, you have to create distribution. Pick a channel you know and figure out how to hack it into being a growth engine for you. Use AI enabled workflows to accelerate asset creation and adopt a “good enough” mindset because the Point of Diminishing Returns is a real thing and speed is a competitive advantage. Speed makes any flywheel spin faster. Solve for friction. Arbitrage is everywhere. Create feedback loops and optimize for the most efficient outcomes.

This may be an unpopular opinion but instead of spreading thin across multiple platforms, choose 1-2 where your audience is most active. Dedicating to fewer platforms allows for a deeper understanding of platform-specific algorithms, user behaviors, and content nuances. This results in higher engagement and more meaningful interactions. Dedicating to fewer platforms allows for a deeper understanding of platform-specific algorithms, user behaviors, and content formats. This results in higher engagement and more meaningful interactions. Additionally, being everywhere can sometimes lead to inconsistent branding due to platform constraints. Concentrating on 1-2 platforms ensures a cohesive brand image and message.

Extend the lifespan and reach of your content by repurposing and reimagining it across various formats and channels. For instance, a well-received blog post can be transformed into a webinar, a series of social media posts, etc.

Brands often fall into the trap of over-optimizing their content for SEO purposes and forget that the thing they should care about the most is the user experience of their target audience. Ranking on the first page is meaningless if your content doesn't resonate with your personas. Additionally, while search engines might bring visitors to your website, if they don't get genuine value and don't engage with your content, they won't come back and, eventually, convert.

Niche your way into an AI search. Individuality is king. With AI becoming ever more popular, SEO is changing before our eyes. It is important now more than ever to focus on your niche and find the keywords to describe your audience. The more specific you are with your content, the easier AI can match you with a potential consumer. AI is eliminating the ‘link scroll’, providing a user with a simpler experience: question and answer. Whether you are that answer depends on how aligned you are with the user’s question. Vagueness in future content could be a downfall. How distinctively can you fulfill a need? AI will be shining a bright light on what makes us deeply, humanly unique and flawed. As for the rest, a machine could do it better.

To create viral content you need to please your readers and the algorithm. In other words, your content needs to be optimized for user experience (UX) and search engines (SEO). The Top 3 Things That You Should Do To Ensure Content UX Optimization are: ▶️ Make it easy to read and scan. ▶️ Use images and videos. ▶️ Make it easy to share. The Top 3 Things That You Should Do For SEO are: ▶️ Use relevant keywords. ▶️ Optimize your images. ▶️ Build backlinks. By following these tips, you can optimize your content for emerging formats and platforms. 🔸🔸🔸 Hey there 👋, I'm Alyssa. Follow me if you want to learn how to grow your business and brand through storytelling.