How can you effectively manage your network contacts?

2 Update your information

Keeping your information up to date is essential for managing your network contacts. You should regularly update your online profiles, such as LinkedIn, with your current role, skills, achievements, and interests. You should also review your contact list and make sure you have the correct names, emails, phone numbers, and other details. This will help you avoid sending outdated or irrelevant messages and show that you are professional and attentive.

3 Segment your contacts

Not all contacts are equal in terms of relevance, frequency, and depth of communication. You should segment your contacts into different categories based on your goals, relationship, and value. For example, you could use the ABC method, where A stands for advocates, B for buddies, and C for casuals. Advocates are your most supportive and influential contacts, who can offer you referrals, endorsements, or introductions. Buddies are your peers or colleagues, who can share information, advice, or feedback. Casuals are your acquaintances or potential contacts, who can provide you with new perspectives, insights, or leads. By segmenting your contacts, you can prioritize your communication and tailor your approach accordingly.

4 Engage with value

One of the most important aspects of managing your network contacts is to engage with them regularly and provide value. You should not only contact them when you need something, but also when you have something to offer. For example, you could send them a congratulatory note, a relevant article, a referral, or an invitation to an event. You should also ask them open-ended questions, listen to their needs and challenges, and offer your support or solutions. By engaging with value, you can build trust, rapport, and reciprocity with your contacts.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?