How can you design a benefits plan that stands out in the market?

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A benefits plan is more than just a compensation package for your employees. It's also a powerful tool to attract and retain talent, enhance your employer brand, and support your organizational culture and values. But how can you design a benefits plan that stands out in the market and meets the diverse needs and expectations of your workforce? Here are some tips to help you create a benefits plan that is competitive, flexible, and aligned with your business goals.