How can you communicate sustainability reporting across languages and cultures?

1 Know your audience

Before you start translating or adapting your sustainability report, you need to understand who your target audience is and what they expect from you. Different cultures may have different values, norms, preferences, and standards when it comes to sustainability issues and reporting. For example, some cultures may prioritize environmental protection over social justice, while others may value transparency over compliance. You need to research your audience's cultural background, interests, needs, and expectations, and tailor your message accordingly.

2 Choose your language

The language you use to communicate your sustainability report can have a significant impact on how it is perceived and understood by your audience. You need to consider not only the accuracy and clarity of your translation, but also the tone, style, and context of your language. For example, some languages may have more or less words to express certain concepts, such as carbon footprint or stakeholder engagement. You need to use language that is appropriate, respectful, and relevant to your audience, and avoid jargon, slang, or idioms that may cause confusion or offense.

3 Use visuals and stories

Visuals and stories can be powerful tools to communicate your sustainability report across languages and cultures. They can help you convey complex or abstract information in a simple and engaging way, and appeal to your audience's emotions and values. For example, you can use charts, graphs, icons, or images to illustrate your data, goals, or achievements. You can also use stories, case studies, or testimonials to showcase your impact, challenges, or best practices. However, you need to be careful not to use visuals or stories that may be misleading, irrelevant, or insensitive to your audience's culture.

4 Seek feedback and collaboration

Communication is a two-way process, and you need to seek feedback and collaboration from your audience to ensure that your sustainability report is effective and meaningful. You can use various methods to collect feedback, such as surveys, interviews, focus groups, or social media. You can also collaborate with local partners, such as NGOs, media, or experts, to help you adapt, distribute, or promote your sustainability report. By listening to and working with your audience, you can improve your communication, build trust, and foster dialogue.

5 Learn and improve

Communication is also a continuous process, and you need to learn and improve from your experience and results. You can use various metrics to measure the performance and impact of your sustainability report, such as reach, engagement, awareness, or behavior change. You can also use qualitative feedback to understand the strengths and weaknesses of your communication, and identify the gaps and opportunities for improvement. By learning and improving from your communication, you can enhance your sustainability reporting and achieve your goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?