Last updated on Apr 9, 2024

How can BSS support telecom operators in launching new products and services faster and cheaper?

In the competitive telecom market, operators need to launch new products and services quickly and cost-effectively to meet customer demands and stay ahead of the competition. However, traditional business support systems (BSS) often pose challenges such as complex processes, rigid architectures, and high integration costs that slow down innovation and increase operational expenses. How can BSS support telecom operators in launching new products and services faster and cheaper? Here are some key aspects to consider.

1 Agile BSS

An agile BSS is one that can adapt to changing business requirements, customer preferences, and market conditions without compromising on quality, performance, or security. It enables operators to design, test, and deploy new products and services in short cycles, using modular and reusable components, cloud-based platforms, and automated workflows. An agile BSS also facilitates collaboration and feedback among different stakeholders, such as product managers, developers, testers, and customers, to ensure alignment and satisfaction.

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Vaibhav Narang

Pre-Sales & Product Lead | BSS Monetization | 5G Products @ Transaction Network Services
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BSS accelerates telecom operators' product launches in following ways: 1. Automates operations, reducing manual intervention. 2. Speeds up time-to-market with streamlined processes. 3. Agile billing systems adapt to complex pricing models. 4. Flexible product catalogs enable quick customization. 5. Optimizes resource management, cutting operational costs. 6. Enhances customer experience with personalized interactions. 7. Integrates with CRM and OSS for seamless collaboration.

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2 Digital BSS

A digital BSS is one that leverages the power of data, analytics, and artificial intelligence (AI) to enhance customer experience, optimize operations, and generate new revenue streams. It enables operators to offer personalized and contextualized products and services, based on customer behavior, preferences, and needs. It also allows operators to monitor and improve key performance indicators (KPIs), such as customer satisfaction, retention, and loyalty, using real-time insights and recommendations. A digital BSS also creates new opportunities for operators to monetize their data assets, such as by offering data-driven services to third-party partners or customers.

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3 Open BSS

An open BSS is one that supports interoperability and integration with other systems, platforms, and services, both within and outside the telecom domain. It enables operators to leverage the benefits of a diverse and dynamic ecosystem, such as by accessing new capabilities, functionalities, and resources, or by creating new value propositions, partnerships, and business models. An open BSS also fosters innovation and co-creation, by allowing operators to experiment with new ideas, technologies, and solutions, or by engaging with customers and other stakeholders in a collaborative and transparent manner.

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4 Cloud-native BSS

A cloud-native BSS is one that is designed and built for the cloud, using cloud-native technologies, principles, and practices. It enables operators to achieve scalability, flexibility, and resilience, by deploying and managing their BSS applications and services across multiple cloud environments, such as public, private, or hybrid. It also enables operators to reduce costs, complexity, and risks, by leveraging the cloud's capabilities, such as automation, orchestration, security, and compliance. A cloud-native BSS also empowers operators to accelerate their digital transformation, by enabling them to adopt new technologies, such as microservices, containers, and serverless computing.

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5 Customer-centric BSS

A customer-centric BSS is one that puts the customer at the heart of everything, from strategy to execution. It enables operators to deliver products and services that meet or exceed customer expectations, by understanding their needs, preferences, and pain points, and by providing them with value, convenience, and choice. It also enables operators to build trust and loyalty with customers, by ensuring consistent and seamless interactions across multiple channels, touchpoints, and devices, and by providing them with support, feedback, and rewards. A customer-centric BSS also drives growth and profitability for operators, by increasing customer acquisition, retention, and advocacy.

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