Here's how you can negotiate a salary or raise as a senior executive.

The key thing about promotions at the executive level is not performance alone, it's perception. If you position yourself only as the "get-shit-done" person, then you'll never progress to a VP or President role. Believe it or not, this is actually what's holding you back. Promotions at that level are all about demonstrating leadership skills, taking initiative, ownership and COMMUNICATING YOUR IMPACT and VALUE. You need to make the key decision makers SEE YOUR POTENTIAL and WANT to promote you.

Uno de los errores más comunes al momento de entrar a una negociación salarial es precisamente esta, no conocer tu valor. Conocer tu valor implica saber lo que aportas, lo que conoces, solucionas, tu red de contactos. Las empresas valoran mucho cuando la persona lo sabe, cuando no lo sabe te sucederá que la empresa es quien dirige las negociaciones y te ofrecerá cualquier sueldo. ¡Tú no vales cualquier sueldo!

Providing justification why you are worthy of a promotion is crucial. You must be able to itemise the 'why', in the form of examples demonstrating the impact you have made to the company. It is important to highlight leadership & what value you bring to the company long term.

For effective salary negotiation, consider presenting a professional development plan. Show how a salary increase will enable you to invest in courses or certifications that will benefit the company. This demonstrates your commitment to personal growth and the organization's success.

Una marca personal sólida entiende que si se mantiene preparado, no tiene que prepararse. Mantenerse preparado es conocerSE, para así saber seleccionar el tipo de taller o contenido que va a consumir, los capacitadores o mentores a seleccionar. Lamentablemente, he notado que algunas marcas personales se mantienen haciendo estudios, talleres o cualquier otro tipo de educación por mantener su ego y no por incorporar herramientas a su portafolio personal de habilidades. No es fácil identificarlo, pero una que lo logras comienzas en un crecimiento personal que es único y con ello lo vas a ver reflejado en tus remuneraciones. Recuerda que al final eres diferente o eres barato.

Be prepared to have the difficult conversations. You must be prepared to present a case why you are worthy of promotion. You must be clear, concise and confident in your delivery. Note down some key points you would like to highlight, to glance over before you go in to that meeting with your boss. Do not use these points as a script, more so to provide structure to your case. If you are struggling to find points why, perhaps you are not ready for that conversation.

In addition to communicating your achievements, highlight how you have mentored other team members. This showcases your value not only as a performer but also as a leader and talent developer, aligning with the company's strategic goals and increasing your chances of success in the negotiation.

Timing is key when it comes to salary raise: - Make sure to assess the situation well. - Understand the mood and behaviour of your senior that day. - Make sure you've received pats and compliments on your work lately. - Make sure you've completed your tasks timely, and have been punctual. - Ensure you've honed your skills and worked on them consistently. - Ensure you've evidence to depict how much you've improved.

Be considerate of time, this variable can frame this conversation positively/negatively. Reading the room is so important. Have the conversation if: -You have taken on more responsibilities recently, you are progressing considerably more than colleagues with the same title, you feel your efforts are not reflective of salary. Do not have the conversation if: -You are not meeting your KPI's, you are not punctual, you do not go the extra mile vs colleagues, if the company is considering financial hardship, if the company is laying off senior staff.

When you're asking for salary raise: - Ensure you communicate transparently. - Ensure you start by presenting how well you've been working lately. - Ensure you show statistics on how much you've contributed to their brand growth. - Ensure you drop the salary raise thing at the right time, understanding their expression and the end of your talk. - Ensure you say it politely but confidently enough to make an impact.

This is your time to shine and show confidence! If you go into this conversation holding back, and shying away from the numbers involved you will most likely come away from this conversation unsatisfied. Be clear, concise and confident. Establish clearly defined points why you are worthy of this promotion. Also pay attention to body language and tone, this is so important.

Here's how you can leverage your brand as a senior executive: - Communicate how you've been taking more responsibilities on your plate. - Convey how much of an authority figure have you been to this business. - Ensure you're loved by your employees, and they want you their senior always. - Ensure you bring up how much a great community you've built under your brand.

Uno de los elementos claves de todo negociación, es la flexibilidad. Tienes que estar abierto a negociar todo tu paquete laboral como un todo, recuerda que si lo ves solo por sueldo, eso puede repercutir en algunos países en prestaciones. Si sabes de lo que eres capaz de alcanzar o lograr, entonces, negocia bonificaciones en función de tu rendimiento, logros, problemas resueltos o número de clientes nuevos. Al final será un ganar - ganar entre las partes y la empresa valorará más tu capacidad de negociación y aportes. Evidentemente, tendrás que cumplir lo que haces y allí ganarás credibilidad y seguro ganarás más.

Be open to the dialogue with your boss, this should be a conversation not a 'pitch' or 'demand'. Expect back and forth, do not go into this conversation with an unrealistic number. You must be flexible, be open to the conversation of negotiation. You may not reach the solution instantly, do expect a level of back and forth. If you go into this conversation with an unfeasible number, expect to be met with rejection. You must be realistic and provide justification.

An effective approach is to prepare a detailed market comparison. Present data showing how your current salary compares to that of professionals in similar positions at other companies. This provides an objective, evidence-based argument, strengthening your position that a raise is justified.

One of the most powerful approaches I coach my senior clients to keep building their value and showcasing it consistently is by using the following 3 steps: 1] Maintain a record of all your measurable achievements on a monthly basis. Irrespective whether there is such a system followed by the company or not, you can do it at your end. 2] Discuss with your boss about sending this performance record as a monthly document to him/her. And during the month end discussion take your boss' inputs, feedback and fine tune your action plan. 3] Then keep taking action to achieve your monthly goals. This system helps you consistently present and communicate your value and remain prepared for a salary negotiation at the appropriate time.