Here's how you can navigate media relations and public relations as a team manager.

Identify and train your official spokespeople. Media training is very important for these key individuals on the team so they are ready when needed. It's beneficial to have an official spokesperson to take in inquiries and quickly assign the right person to respond or lead with the official company statement. It's also necessary to make sure your staff knows to pass any/all media inquiries to the appropriate person to handle first.

Media training is absolutely essential in helping people understand how to interact with media and what pitfalls to look out for. I always make sure media training happens when a new exec or an exec that hasn’t been in front of media in a while is doing so. That said, I think common mistake a lot of PR folks make is trying to make their execs too scripted. Yes, it’s always going to be important to prep, but you also need to give your execs room to riff and be authentic.

Effective media training is essential for both you and your team. This involves learning to handle interviews, press conferences, and social media interactions with poise and professionalism. It's crucial to convey your message clearly and consistently while being prepared to tackle difficult questions. Regular training sessions help everyone stay on message and reduce the risk of miscommunication, which can lead to negative publicity. This preparation not only protects your team's reputation but also enhances its public image and relationship with the media.

To do well in media, learn to talk clearly and stay calm. Know your stuff and be ready for hard questions. Practice often with your team so you all say the same good things. This keeps everyone happy and stops mix-ups.

Para navegar pelas relações com a mídia e relações públicas como gerente de equipe, estabeleça e mantenha relacionamentos positivos com jornalistas e influenciadores. Comunique-se de forma clara e consistente, aproveitando oportunidades para promover a equipe e seus sucessos. Esteja preparado para lidar com críticas e controvérsias de maneira profissional e transparente.

The EHF Media & Communications Department is responsible for the internal and external communication of the European Handball Federation. This includes corporate and stakeholder communications, content strategy, digital campaigning, club and federation media relations, TV & media & website operation! As part of its positioning, the EHF Media & Communications Department conveys the image of the sport’s top competitions including but not limited to the EHF Champions League, the EHF European League and the EHF EURO to the outside world. It works closely with and across the different business groups as well as with the EHF Marketing GmbH, in order to fulfil their communication needs.

A huge part of a good relationship is having a good story to tell (especially when you’re less known). It’s not enough to have a cool product or be well funded. Media are completely underwater and need to know the time they’re spending with sources is worthwhile. Your relationships are nothing without that.

Building strong relationships with media professionals is a cornerstone of successful public relations. As a team manager, strive to establish rapport with journalists, reporters, and influencers in the sports industry. Regular contact, providing exclusive insights, and being responsive to their inquiries are key strategies. A good relationship with the media can lead to more favorable coverage and an easier time getting your team's stories told. By fostering these connections, you create a network of allies who can help promote your team's achievements and manage any potential crises more effectively.

Reletionships in and outiside of the working job is another really important part of the media training, reaching out to people in your niche and sharing new ideas is far more important then just sharing your only idea on social medias

When trouble comes, stay calm and act fast. Have a plan ready for different bad things that can happen. Talk to your team and others clearly. This helps you fix the problem well and keeps your team looking good.

Es muy importante evaluar la crisis y tomar una decisión, si es oportuno o no pronunciarse. En caso de que así sea, las primeras 24horas son criticas y esenciales, debido a que la empresa tiene que dar una primer respuesta sobre la situación.

As a team manager navigating media and public relations, taking over the narration involves establishing a clear, consistent message that aligns with your organization’s values and objectives. This includes training team members on key talking points, coordinating with the PR department to ensure unified communication, and proactively engaging with media to shape the narrative. By being transparent, responsive, and strategic in your communications, you can effectively manage your organization’s public image and build positive relationships with media outlets.

The core tasks of the EHF (European Handball Federation) Media & Communication department are: Club & national team coverage Younger Age Competition event and beachhandball coverage PR & Corporate Communication Newsletters Website analytics & reporting Publications, media guides Media Management, TV, Media Operations and Projects Freelance journalist management Daily / matchday editor management Press Conférences and Event Media days Social media coverage for clubs, national teams, outdoor and indoor sport branches and Younger Age Group-/ Grassroots events Community management Creation of new content ideas and and formats Social analytics Mobile reporters project Content Strategy Campaigning Paid media

Let people know that you care is the one important factor of building and mainting a reletionship in and outside of medias but thinking about today is even more easier beacuse it only takes couple second to reach out to people from the other side of the world and taking advantage of that is a priority

To talk with fans, use social media to share fun team stuff and say 'thank you' for cheering. Listen to what they say to make your team better. Remember, talking with fans is a big part of a team's friendship with them.

Assessing the impact of your media and public relations efforts is vital for continuous improvement. Implement tools to monitor media coverage, evaluate social media interactions and feedbacks. This data provides valuable insights into what is effective and what needs adjustment, allowing you to refine your strategies. Regular assessment ensures you remain proactive in managing your team's public image.