Here's how you can launch your own consulting business in Internal Communications.

Before delving into this venture, it is good to evaluate what makes you, you. Your skillset, expertise, experience and talents all count here. I would major in what I will offer that is not being offered elsewhere. I aim to differentiate myself from my competition and define a niche while seeking uniqueness in my field. At the back of my mind, I would also keep my need to add to this area by pushing the boundaries of internal communication. Can I take this field to the next level?

Once, I read a story about Pablo Picasso joining a table in a bar. The bar owner asked him to draw a quick sketch on a napkin, hoping to sell it one day for a huge price. When Picasso handed it to him, he asked for a substantial compensation. The owner was shocked by the requested amount for just five minutes of work, but Picasso replied, "You are not paying for my five minutes, but for my thirty years of experience." I fell in love with this story because we often undervalue the time we spend on books to develop expertise and experience. Over the last ten years, I have read everything I could about communication, personal growth, and personal branding, and one thing I have understood: Your time, your effort worthy a chance to be shared

It’s important to determine whom you are targeting and with what services. Remember, you won’t be the only one out there so unless you diversify your services, offer best in class consulting and a unique proposition, your chances of winning may be limited. It’s important to leverage your existing network and then keep expanding, market yourself well, provide excellent customer service - that’s likely to be the difference between you and others. Referrals are important too, so the better your existing clients are, the more chances for future work with new clients.

I'd urge you not just to assess your skills, but to assess your knowledge of theory. Experience in internal communications is extremely important. That said, it is also important to have a foundation in communications theory and an understanding of the dynamics of organizations on which to base a consulting or advisory business. I say this because communications is an often misunderstood discipline, particularly among the executives and managers who will be your clients. Having a framework for communications will help you manage relationships with those important stakeholders and partner with them on how to most effectively achieve their goals through communications.

Before venturing into this venture, you probably have to establish yourself as a fundi in this area. You need to show your future clients that only you presents unique solutions and that with you there have a reliable partner in this field. Once you have created a demand you must ensure that your client base is aware of your new venture and there can't wait to partner with you.

"Desenvolva um plano de negócios detalhado que inclua sua proposta de valor, metas, estratégias de marketing e projeções financeiras. Um plano bem estruturado servirá como um roteiro para o crescimento do seu negócio e ajudará a atrair investidores e clientes. #PlanoDeNegócios #Estratégia"

Faça uma pesquisa de mercado antes de iniciar o projeto. É importante conhecer a concorrência, seus diferenciais e o que você precisa evoluir em relação aos demais players. Outro ponto importante é: qual a necessidade do mercado que ninguém oferece e porque você pode oferecer?

Pesquisa de mercado: "Realize uma pesquisa de mercado para entender a demanda por consultoria em Comunicação Interna. Identifique seus concorrentes, analise tendências e descubra necessidades não atendidas. Isso fornecerá insights valiosos para posicionar seu negócio de forma competitiva. #PesquisaDeMercado #Análise"

7 RAZONES ¿Por qué poner su marca en nuestras manos? Estructuramos planes de expansión. Análisis de viabilidad. Implementación de procesos de calidad. Consultoría gerencial de gestión, dirección y ventas. Negociación con proveedores y acreedores. Asesoría profesional independiente. Comercio internacional.

"Desenvolva um plano de negócios detalhado que inclua sua proposta de valor, metas, estratégias de marketing e projeções financeiras. Um plano bem estruturado servirá como um roteiro para o crescimento do seu negócio e ajudará a atrair investidores e clientes. #PlanoDeNegócios #Estratégia"

Total Marketing Es un modelo de integración estratégico, focalizado en la suma de los mundos del marketing. ¿Para qué sirve? Generar confianza y compromiso. Minimizar la frustración del mercado. Construir relaciones duraderas. Ofrecer un diferencial transformador.

A business plan is essential as it serves as a roadmap to success, detailing goals, strategies, target markets, and financial projections. It's vital for maintaining focus, securing funding, and forging partnerships. More than a document, it's a critical exercise in thinking through every facet of your business, from operations to potential challenges, ensuring preparedness and strategic foresight.

Um plano de negócios é essencial para o sucesso. Ele define seus objetivos, estratégias, mercado-alvo, projeções financeiras e planos de marketing. Além de guiar suas ações, um plano de negócios bem elaborado pode facilitar a obtenção de financiamento ou parcerias. Ele ajuda a pensar criticamente sobre todos os aspectos do negócio e a antecipar desafios.

En el contexto de administración, la función de planificación es la función fundamental de toda organización, desde la familia, la comunidad, el estado, y todo tipo de organzaciones. Eso sí, cuando hablamos de empresas, donde el hacer negocios es el fin primero y último (siempre pensando que también las empresas buscan gestionar impacto social y ambiental), diseñar un plan de negocios ayuda a avanzar con luz, asertividad y con la amabilidad a la incertidumbre.

El derecho es un saber práctico fundamental para la vida en comunidad, así como la ética profesional. Ser formales nos ayuda a sentar las bases de una organización consciente y enfocada en crear futuro. Es una decisión de corto plazo hacia el largo plazo.

"Formalize seu negócio estabelecendo sua estrutura legal, registrando a empresa e obtendo todas as licenças necessárias. Consulte um advogado ou contador para garantir que todos os aspectos legais e fiscais estejam em conformidade. #ConfiguraçãoLegal #Formalização"

A minha pesquisa de Doutorado trata exatamente de sinais para formação de confiança pontualmente estabelecidos através de 4 dimensões de uma organização, sendo a o Brand Design um deles. A identidade de marca é um elemento que impacta diretamente a percepção de confiança, com uma identidade desenhada profissionalmente com o objetivo de refletir a essência da consultoria e efetivamente demonstrar suas características mais distintivas.

Precisamos trabalhar para que nossa identidade de marca seja forte e passe confiança, caso contrário como fortalecer a identidade da marca do meu cliente, se eu nem consigo construir a minha própria indentidade? Então,por menor que seja a sua empresa de Consultoria, tenha um logo (de preferencia criado por um designer), crie paginas nas redes sociais, invista em anúncios on-line e monte uma bela de uma apresentação.

Soy Óscar IbagónN Fundador de Dsignco, creador del Total Marketing y apasionado por el mercadeo, la experiencia del cliente y los resultados medibles. Soy máster internacional en marketing digital, especialista en alta gerencia, con más de 25 años de experiencia en la dirección estratégica de marketing y ventas, liderando áreas en Colombia, México, Panamá y Estados Unidos, enfocado 100% al cumplimiento de los objetivos corporativos y la estructuración del negocio en grandes empresas y desde la academia en universidades como la UTadeo, Universidad Central, Fundación Universitaria Área Andina, Universidad Autónoma de Occidente, Universidad Unicervantes, Fundación Universitaria Cafam – Unicafam, Universidad La Gran Colombia entre otras.

A strong brand identity is crucial in the consulting industry to differentiate oneself and build trust. It encompasses elements like a logo, website design, and online presence, all reflecting one's professional values and service quality. As an IC consultant, a cohesive and professional brand not only attracts clients but also reassures them of my expertise and commitment to excellence.

Crear un producto servicio, definirlo, es un camino de ida, de creación de futuro y de conexión con todos los grupos de interés, por ello es estratégico ser concientes de la identidad de marca y su impacto positivo para el negocio.

To effectively market my consulting services, I use a blend of online and offline strategies. This includes social media, content marketing, networking, and referrals. By addressing specific client pain points and goals, my marketing is not just broad but targeted and relevant. Consistent engagement and delivering real value are fundamental in transforming prospects into loyal clients, establishing my credibility and expertise in the field.

Sumamos lo mejor del marketing Axxionamos marketing digital con tácticos de marketing relacional y marketing experiencial, entregando una experiencia real y memorable. Mediante analítica y clusterización de escenarios, garantizamos y acompañamos cada una de las etapas de su marca , para generar utilidades y posicionarse en el mercado con las mejores condiciones posibles.

Network. Your network, who you know and who you've worked with is crucial to your success. Trust is important when doing business and if you already have established this, then working with others is quicker, easier and you can push the boundaries faster.

Cheeky LinkedIn - you're fishing for some engaging marketing ideas, don't you? Well, here you go: - Think about an area of business you want to focus on (for instance, internal comms for fish mongers), and then build you marketing and launch strategy around that concept. - Think BIG, because only BIG ideas work. So for instance, if you dress up like a fish holding a panel that says 'WHY YOUR INTERNAL COMMUNICATIONS IS NOT WORKING', you will definitely get the attention of fish mongers. - When you're invited for a business meeting, make an impact. Drop a fish-infused business card on your prospect's desk (in the shape of a fish - be creative!) You'll instantly be on top of the internal comms supplier list. Business success guaranteed.

After deciding who your main clients are going to be it is important to understand with which areas you would be more likely to engage with. Larger business are likely to have specialized communication areas but for smaller business you might need to work with partners that are not well versed in the area. Your clients partners might be in a variety of areas such as Human Resources, Corporate Communications, Finance, Operations or even the CEO directly. Adjusting the communication and the implementation plan accordingly will be key to final delivery and overall business success.

Hay que tener muy en cuenta que es indispensable definir bien los servicios que ofrecerás para establecer una base sólida para tu negocio. Esta definición, te ayudará a comunicar tu valor, atraer y retener clientes, operar de manera eficiente y construir una reputación sólida en el mercado. Definir bien los servicios es fundamental para el éxito de tu negocio de consultoría en comunicación interna por varias razones, entre ellas mencionaría que brinda enfoque, claridad para tener diferenciación en el mercado, así mismo, te ayudará a implementar un plan de marketing y ventas efectivos. Con esto en podrás desarrollar un modelo de negocio claro que ayudara en la planificación financiera y en la proyección de crecimiento.

Build a core team with diverse experience of working with various types of industries. Define your expertise (define your key differentiator). Build your website and a good presentation. Reach out to your network. Map and showcase how you are better than others.