Here's how you can infuse humor and wit into your content marketing.

To add humor and wit to your content marketing, get to know your audience well so your jokes hit the mark. Use relatable situations and playful language to connect with them. Throw in some puns, clever wordplay, and lighthearted stories that match your brand’s vibe. Don’t be shy about poking fun at yourself or common industry quirks—it makes your content more relatable and fun. Share funny visuals, memes, or GIFs to give your audience a good laugh. Just remember, the goal is to entertain while still delivering your message, so keep the humor balanced and relevant.

As a starting point, reserve Mondays or Fridays for memes or gifs on organic social. Data shows that up to 91% of consumers prefer funny brands (Oracle), even in B2B. Today's buyers are sick of the corporate jargon and product feature dumping – they crave authenticity and humor in the brands they engage with.

Viral memes are usually TikTok's that weren't scripted or planned. Unplanned content being posted can increase chances of going viral.

* Play with Puns & Wordplay: Witty wordplay and puns can inject humor while keeping your message clear. * Embrace Self-deprecating Humor: A touch of self-mockery can make your brand relatable and disarm readers. * Leverage Pop Culture References: Weave in relevant pop culture references to create a sense of connection with your audience. * Tell Engaging Stories: Use humor to weave engaging narratives that entertain and educate your audience. * Utilize Visual Humor: Memes, GIFs, and funny images can add a lighthearted touch and enhance engagement.

To infuse humor and wit into your content marketing, it's important to understand your audience first, especially their age group and the language they use. Then, you can leverage trending topics like the recent David and Victoria Beckham memes, but timing is crucial. Use humor when it's still relevant and fresh.