Here's how you can impressively respond to the question "Why do you want to work for this company.

If you don’t know about the company you are applying to work for then you can’t really answer that question. There will be awkward minutes while you scramble for a response. You don’t need to know everything, how could you? And you need to be specific because then your answer will be meaningful and heard. Research thoroughly but select key elements that excite, interest or engage you and bring those up in the interview. It isn’t about quantity of knowledge it is about the quality of your answer. How does that company align with your values and passions.

People interviewing you want to know that you genuinely care. They want to know that you believe in what they are doing and that you will bring positive energy with you if you get the job. But be authentic, don’t gush about things in a general way. They will see through that. Focus on the elements that you genuinely think are great and explain why in specific terms. Enthusiasm is contagious. Leave the people interviewing you feeling good, feeling they want to have your positive outlook in their work space.

If you come across as just wanting a job then the people interviewing you will think you would be ok anywhere it doesn’t need to be their company, it could be any company. If you talk specifically about the role aligning to how you see yourself developing career wise they are much more likely to get on board with that. It means you take yourself seriously, that you will invest your energy fully in the company, that you are someone who thinks forward. That doesn’t just serve you, it serves them too.

To answer the question in an impressive manner consider the following: Research the Company- Understand their mission, values, and achievements. Align Your Goals-Connect your career aspirations with the company's objectives. Show Enthusiasm- Express genuine excitement to contribute and grow. Highlight Unique Attributes-Mention specific programs or initiatives that resonate with you. Cultural Fit- Discuss how the company culture aligns with your values and work style. Career Development- Emphasize opportunities for learning and growth within the company.