Last updated on Jun 25, 2024

Here's how you can excel as a freelance SEO specialist by specializing in a specific niche.

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As a freelance SEO specialist, you're often told to cast a wide net to secure as many clients as possible. However, carving out a niche for yourself can actually lead to greater success. Specialization allows you to become an expert in a specific area, making you the go-to person for those particular SEO needs. By focusing on a niche, you can differentiate yourself from competitors, command higher rates, and build a strong, loyal client base that values your specialized expertise.

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