Here's how you can drive innovation in airport operations by leveraging data analytics.

The key focus of an airport operation is to offer an excellent customer experience to passengers. The need to use data analytics to map out peak times to ensure adequate resource allocation can not be underestimated. Every experience needs to be mapped out adequate right from when passengers get to the car park or entrance to when they start the flight check-in processes. All these data points needs to provide information in real time to ensure the wait time is kept at minimum for everyone involved.

Data without communication channels is useless and airports are the apex of communication. A fluid uninterrupted experience is the expectation of a passenger/renter/employee/leader/contractor as they concentrate on the reason for their attendance. The right data communicated in a way that buys in non-data-literate attendees allow for collaboration beyond known sources. While we solve one issue today, the world is fluid, and another issue will need to be addressed tomorrow. Establishing a circular communication method of all role players will allow for solutions to arise where least expected, but first, all parties need to understand the data at a broad level of cognitive and assessment abilities.

An airport has a diner-like philosophy, high customer turnover and satisfaction is the goal. Reducing chaos and confusion from topic 1 would reinforce Asset Utilization. Clear circular communication channels for a broad range of cognitive abilities allow for a multitude of potential strategies. Customer needs are fluid as technology and culture adjusts, a consistent communication channel for passenger/renter/employee/leader/contractor. A combination of legacy costs and Rolling Forecast analysis allows leadership to prioritize OpEx/CapEx based on circular communication. Picking the Asset bucket to invest in is easier than setting the circular communication.

Maslow's hierarchy lays out that safety is a basic human need for cognitive contribution. Establishing a circular communication method allows for the revealing of safety concerns. Collaboration of data between similar organizations and consistent relevant trainings maintain a proactive culture. Security can overwhelm an organization so the approach needs to resonate with the customers. When a security breach exists communication at all cognitive levels must exist in the recognition of a failure and the implementation of solution. Social media impedes the ability to deliver a message; thus leveraging intentional action by word of mouth is the best option despite the size and reach of an organization.