Here's how you can choose the right Functional Training specialization for your career.

First consider focusing on athletes or those looking to improve their performance in specific sports. Understanding the demands and goals of the population you wish to serve will guide you toward a specialization that fulfills the market needs. Also as wellness and fitness preferences evolve, so do the opportunities for specialized trainers. For instance, if there's a growing interest in obstacle course race preparation, specializing in this area could position you as an expert in a niche market. Lastly consider your personal interests and strengths. A specialization that excites you and plays to your strengths will likely lead to greater job satisfaction and success.

According to my experience, to focus on that target demographic which you feel more confortable with may help you flow with your performance and offer a better experience to your client. Moreover, focusing on your own experience as a user will add an extra to your target population, sharing with them your own personal interests, your demands and your goals. We tend to feel more confortable with those professionals who can offer us a closer approach to our own reality.

To be updated means constant training: courses, reading, webinars, seminars, ... Nowadays there is a great variety of services to be trained in those contents you need to improve for your job. How can you choose the most adequate for your career development? A good idea is to evaluate your weaknesses and then think about which one you would like to work to become it your new strength.

In some of the networking meetings I had last month, one of the most heard comments was that of "What's the most significant characteristic of your personal brand?" In my opinion, the feature that your clients and colleagues highlight about the experience of working with you is, in most cases, one of your strengths. Polish it and continue working on that so you will offer your best version whenever you are. Go for it!