Internet, Networking, & Security > Around the Web > SXSW 2024: Dates, News, Announcements, Rumors, and Everything Else to Know What's next for the annual music/film/tech fest By S.E. Slack S.E. Slack Associate General Manager, Lifewire.com California Polytechnic State University at San Luis Obispo S.E. Slack has 30+ years' experience writing about technology. She has authored 12 books, thousands of articles, and worked for IBM and Microsoft. lifewire's editorial guidelines Updated on January 15, 2024 SXSW (South by Southwest) is an annual event held in Austin, Texas, that brings together people from the interactive, film, and music industries. The technology industry pays attention to this event primarily because of the interactive elements involved. Both startups and established tech companies participate in SXSW every year. What Are the Dates for SXSW 2024? SXSW 2024 will happen March 8-16 in Austin, TX, and online. Registration is open. SXSW 2024 Schedule Overview If you missed SXSW 2023, here's a playlist with daily rundowns: How to Register, Stream and Watch SXSW To attend SXSW, you must register and purchase a pass to get information about attending the event online. There are a variety of early-bird registration dates, and you can get special rates at local hotels with proof of registration. The Latest SXSW and Related Tech News You can always get your tech news fix at Lifewire, but here are a few headlines related to or involving SXSW that might interest you, too. Indiewire: SXSW Film & TV Festival Lineup Visit Austin: SXSW 2023 Recap