"Womanizer" is the kind of video that must be put into a certain context when it was made in order to viewers understand why it's more important than your
usual sexy pop clip. You had to be there back in 2008 to really get the true feeling of it and its meaning. Back then, when videos were getting widely consumed
through Youtube and similar, and songs were following precise rules to achieve success, this one still had MTV as a powerful tool (when everything was still
exclusive before hitting the net), and everyone was antecipated queen Britney's return after some years without recording and just making headlines with problematic
beahvior. And what a comeback she did!
A jaw-dropping moment in entertainment when this clip appeared. 1) it was just because the pop star was returning, but it's the way she returned and weren't
exactly expecting anything like it. Top form, displaying her body in sensual ways that a whole majority thought it was impossible because the images of her
during the career hiatus showing a beauty diva as a careless and helpless woman were difficult to forget. 2) Not only she got back in style but to the admiration
or hatred from others, she got herself a ridiculously gorgeous model as co-star (Brandon Stoughton) of whom she shares significant moments of seduction - putting
the man and the world at her feet. Way to go, girl! I wasn't much of a fan but I absolutely loved that she picked herself up and got on top again in a way that
few artists can ever do.
Looking at it "just" as a video, well, it goes as the lyrics in about what an enpowered woman feels about men who objectify women. With the help of different
outfits and diffrent wigs, Britney always finds ways to get the attention and the proximity from the buisness man played by Brandon, a sexy stud who feels that all
varied forms of Britney will fall for him. To him, they're just one more conquest on the list, a number but such game can always be reversed because she's
the one using and abusing him all the time later on. It comes from the man starting way too confident on his moves up to the point he gets frightened by her presence, trying
to escape.
Fast cuts, different scenarios and cool dance movements are also part of the clip, that includes a cameo from Patrick Grasso, who plays the same character he did
in Spears' clip "Toxic" - the chubby nerd kissed on the airplane. It's a quick glimpse so you can have a connection from another successful moment of Spears. It wasn't
just a spectacular moment from Britney Spears it also meant a lot to Staughton, who became a more familiar face on the fashion scene and made one film. A pity, not
just exclusive of the great looks, but if you pay attention to his expressions and body language he tells a lot about the vulgar character he plays. There is some subtetly,
even though the killer looks and his sex-appeal speak volumes bigger than the Richter scale.
Oh, I'm almost forgetting about the song. Well, not really my thing but it works and it was a hit. It may feel as if I'm saying "Womanizer" is more about style than substance, images more than music. It's not. It's a catchy pop song as they usually are, has its designed effect to make you move or sing along, but it got a little
effervescent over the years. Gladly, the video stayed on and some of us remember exactly why it's more important than what it might appear. 10/10.
