Please wait through the opening poetry reading (which I didn't care for), and you'll be rewarded with a solid little indie horror. I've liked other Adams family movies, and this one fits into their work nicely.
"The Deeper You Dig" was my first one and is still on my list of favorite "must see" October movies. It has a wonderful twist at the end, and the ending of this one provides just as good of a payoff.
Story = 5/10. I wasn't quite sure why the family wasn't traveling with the circus, but their horrific side trips wouldn't have happened otherwise.
Cinematography = 8/10 -- it's visually stunning. I loved the look of it and paid more attention to enjoying the imagery than to the story in some parts.
Recommended if you like different, weird stories.