(There are Spoilers) Giving the mob a bad name by pushing coke/cocaine on the streets of New York City top mobster John Falcone, David Henry Keller,is called in and chewed out by the head man in the Mafia Don Ricci, Jake LaMatta. Falcone is told that from now on his drug pushing days are over and he's now back to shaking down and skimming off the pension funds of the city unions. Despite Don Ricci decision on his future Falcone has other ideas.
Getting in touch with top New York public relations man Tod Barrett, Johnny Stoumper,to reinvent his image Falcone plans to knock off his replacement in the Mafia's drug operations Vince Petracco, Dan Lutsky. He also plans to take over the cocaine pipe-line from Columbia and the Columbia drug cartel in using a mercenary gang of ex-military men to take them out and then take over the cocaine trade in that country.
The somewhat naive Barrett gets out tons of TV radio and newspaper spots about the "great humanitarian" John Falcone's work in his helping the poor hopeless and downtrodden of New York. Where behind the scenes Falchone starts a major and bloody gang war that results in dozens of people getting gunned down and blown up all over the tri-state area. With his top rival in the drug business Vince Petracco being blown to pieces, as he was getting his hair cut, at his favorite barber shop in downtown Manhattan.
The mob gang war also effects the Columbian drug lords who came to the city to knock off Falchone in revenge for his having their cocaine operation taken over and men whacked. Which leads to them being easily wiped out as their more interested in getting high on coke then improving their aim and working in coordination with Falcone's enemy the Ricci mobsters.
While all this is happening Falchone keeps Barrett in line by hooking him on coke-cocaine and later having his friend ace investigative reporter Marty Spostein, Steven Kaman, kidnapped and murder to bring the point home to the now terrified Barrett. Later after Barrett himself was kidnapped and tortured by Falcone's hoods he finds one of the Columbian mobsters stone cold dead in his refrigerator and his wife Whitney, Andrianna Mexwell, missing and possible kidnapped by the Falcone mob.
Don Ricci himself escaping from being knocked off by Falcone's hoods lets out all stops to put an end to Falcone's reign of terror against the Five Mafia Famlies in NYC. But it's eventually the yuppie and nerdy PR man Todd Barrett, who reluctantly joins the Ricci Mob, together with part time boxer and Don Ricci hit-man Irish Mickey McCardle, J. Christian Ingvordsen,and Todd's wife Whitney who in the end does Falchone and his hoodlums in.
Very violent but at the same time mindless gangster movie that has ex-boxing middleweight champ Jake LaMatta doing a good imitation of a Mafia Don and enjoying every minute of if. Johnny Stumper as Todd Barrett the PR man turned action hero is anything but convincing as he dukes, and shoots, it out with Falcone's hood at the conclusion of the movie. Todd uses up about as much ammunitions as a fully equipped German Panzer Division and not hitting anyone. Todd had to hit the gas tank of Falcone's car to finally put an end to this outrageously unbelievable but at the same time unintentionally funny gangster flick.