This masterpiece from 1933 is one of the best examples I've seen of early Hollywood exploitation, although by today's standards if you didn't already know it was controversial at the time you probably wouldn't notice. With the introduction of the talkies in the late 1920's, Hollywood seemed unable to control various movies using subtle innuendos, and actresses displaying a bit more skin than they should until the Hays Code came into full force in 1934, which enforced the boundaries as to what was deemed acceptable on screen. Gangsters profited from crime, women displayed their legs, and in the case of Gold Diggers Of 1933, women used their sexuality to conquer men and gain what they wanted.
Set during the Depression, it follows a quartet of stage dancers after their show is stopped due to the creative director failing to pay the bills. Things look on the up when the girls are asked to return for a brand new show, which would tackle the effects of the Depression on the common man and the state of the country. The enthusiastic director Barney (Ned Sparks) overhears the girls' neighbour Brad (Dick Powell) crooning a tune playing his piano, and invites him to play more tunes and eventually write the score for the upcoming musical. Barney also needs a lot of money to fund, something that Brad is happy to pay in case, much to the girls' suspicion.
It comes across as a film with two halves - the first focusing on the development of the musical, the relationship between Brad and dancer Polly (Ruby Keeler), and the confusion surrounding the shady Brad's situation. The second seeing fellow dancers Carol (Joan Blondell) and Trixie's (Aline MacMahon) attempts to squeeze as much cash as possible out of Barney's upper-class brother Lawrence (a brilliant Warren William) and bumbling Peabody (Guy Kibbee). The first is a masterclass of beautiful stage numbers, fantastic songs, and good old-fashioned escapism. The second is where the film hits full stride, providing laugh out loud situations and some verbal comedy that wouldn't look out place today, as the girls flirt with and tease the old men as we cheer them on. It's the kind of thing that Sex And The City wishes it could pull off when it isn't being so materialistic and soulless.
When you think it's over it pulls off one last masterstroke in the highly effective 'Remember My Forgotten Man' musical number, as Joan Blondell sings about how her man fought for her country and now begs for food and resorts to picking up discarded cigarette butts, as bloody soldiers march through the street. It's a beautiful moment and really sums up the era. It offers an insight into the whole Pre-Code Hollywood movement, where people would go to the cinema to escape their everyday struggles to see an actress like Blondell revealing a bit more leg than she should, or a Pre-Code veteran such as Warren William sneer his way through some juicy lines and villainous roles. It gave the general public that little something extra to get excited about.
This is a film that has everything, and if you can track it down I would urge you to see it. It's a fascinating time capsule, and even has a very early role for Ginger Rogers as the flirty Fay. It has also been entered into the National Film Registry for preservation by the Library of Congress. A must-see.
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