This movie actually does a really good job of introducing a subject to the American general public to at least remember that Israel and Palestine exist. That the conflict is not just a forgettable world news story you hear in the background on television while getting something to eat and ignoring the information. It's not the movie version of a book or a non-biased documentary, but it's entertaining enough to keep unaware viewers watching and hopefully remembering, if not researching further. I think a huge key to the success of keeping people's attention was the wondering if it's a mockumentary or documentary aspect.
I will say the 100 minutes of movie gave me a better overview of how this conflict was related to myself versus the countless hours of world news I did watch, while living in San Diego, that was difficult to discern bickering opinion from what was actually happening and why it should be important to me.
For all of you disappointed academics out there, just remember, baby steps; getting people to remember is the first step to future awareness.