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Latest Press Releases

Press Release

Forrester Announces Full Conference Agenda For Technology & Innovation Summit APAC 2024

4 days ago
The event will equip technology, data, and security leaders with the latest research and insights to achieve a high-performance IT strategy that accelerates business outcomes Sydney, October 4, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Summit APAC 2024, set to take place on October 29 in [...]
Press Release

Forrester Announces Full Conference Agenda For Security & Risk Summit 2024

6 days ago
The event will help security, risk, and privacy leaders reimagine their security strategy and prepare for a new era propelled by advances in AI and quantum computing  CAMBRIDGE, Mass., October 1, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk Summit 2024, being held in Baltimore and digitally, December 9–11, 2024. In [...]
Press Release

Forrester: Mobile Banking Innovation Gap Widens In Australia Amidst Rising Customer Expectations

September 11, 2024
Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs  SYDNEY, Australia, September 12, 2024 — According to Forrester’s (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their mobile banking app in the past month, up from 59% [...]
Press Release

Forrester Introduces New Forrester Decisions Service For Data, AI & Analytics Leaders

September 10, 2024
Service enables data and tech leaders with enterprisewide responsibilities in data, AI, and analytics to create business value from data and accelerate business outcomes  AUSTIN, Texas and CAMBRIDGE, Mass., September 10, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief [...]

Latest Media Alerts

Media Alert

Forrester’s 2024 North American Digital Experience Review: Banks Must Differentiate Their Mobile Banking Apps Better To Create Value For Customers

6 hours ago
According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]
Media Alert

Forrester’s 2024 European Digital Experience Review: Banks Should Prioritize Delivering More Secure And Inclusive Mobile Banking Experiences

September 5, 2024
According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]
Media Alert

Forrester: Aerial Drones, AI Chips, Sustainability Management, And Synthetic Data Among Additional Emerging Technologies To Watch In 2024 

September 4, 2024
Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]
Media Alert

Forrester: US Agencies Are Currently Leading Generative AI Adoption

June 17, 2024
According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

Latest Media Coverage

Media Coverage

The FT Advisor – ‘AI Agents In Financial Services Are Coming. They Will Pose A Challenge’

September 25, 2024
The FT Advisor: VP, Principal Analyst Craig Le Clair discusses the rise of AI agents in financial services and the challenges they will pose for organizations. Read the full article here. Read more from Craig here.
Media Coverage

Meta Announces Orion Augmented Reality (AR) Glasses

September 25, 2024
Following Meta Connect, VP, Research Director Mike Proulx shares insights about Meta’s AI and AR announcements, including the company’s Orion AR glasses. ABC News: Meta Unveils Cheaper VR Headset, AI Updates And Shows Off Prototype For Holographic AR Glasses The Independent: Meta Unveils ‘Revolutionary’ Orion Augmented Reality Glasses The Independent: Meta Unveils New AR Glasses [...]
Media Coverage

Business Insider – Intel Matters To US Chipmaking. Its Tangled Relationship With China Makes Things Complicated

September 24, 2024
Business Insider: Senior Analyst Alvin Nguyen comments on Intel’s importance to the US in terms of semiconductor manufacturing. Read the full article here. Read more from Alvin here.
Media Coverage

The Wall Street Journal – Puma Wants To Improve Its Brand. AI Might Help.

September 24, 2024
The Wall Street Journal. An article about Puma’s plans to tap genAI for its branding and online sales efforts to build better relationships with customers includes insights from VP, Principal Analyst Brendan Witcher about how brands using genAI to build more personalized experiences at scale is a long journey. Read the full article here. Read more [...]

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